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Speak with cultural relevance to reach US Hispanics

Speak with cultural relevance to reach US Hispanics

ORLANDO, Florida - In order to reach the growing US Hispanic market, organizations need to know how to speak the language, said Jorge Plasencia here yesterday. But that language isn’t simply Spanish. “If you speak to us in a culturally relevant … January 24, 2013
NTA and ASTA convene second Hispanics in Travel Caucus

NTA and ASTA convene second Hispanics in Travel Caucus

LEXINGTON, Kentucky - NTA and ASTA are hosting their second Hispanics in Travel Caucus on January 22 in Orlando, Florida. The session, which includes a Cafe con Leche - informal discussion and networking - will bring together key tourism professionals … December 18, 2012



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