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ASTA Announces Evening Events at the 2008 Destination Expo

ASTA Announces Evening Events at the 2008 Destination Expo ( ASTA’s 2008 International Destination Expo (IDE) will take place April 12-16 in Lyon, France at the Lyon Convention Center. While in Lyon, ASTA invites IDE attendees to take part in four evenings of exploring that which makes Lyon so unique through food, fashion and culture.
“There is no better way to become an expert in a destination than to experience it first hand,” said Cheryl Hudak, CTC, ASTA president and CEO. “These events will immerse agents completely in everything Lyon has to offer, allowing them to sell the destination with authority.”
Saturday, April 12, after the opening general session, the Lyon Convention Bureau invites IDE delegates to experience French cuisine at the Cite Centre de Congrès. At the seated dinner guests will experience the best of Lyon food and wine from the origin of the ingredients to the steps in preparation.
The Hotel de Ville will host a dinner for IDE attendees on Sunday, April 13 at 7:30 p.m. The beautifully ornate Hotel de Ville, Lyon’s Town Hall, offers the chance to see Old Europe at its best. From gorgeous chandeliers to gold leaf mirrors to fantastic artwork, this venue will be a feast for the senses. It’s not just for show, however, as the City of Lyon will offer you the chance to see, up close and personal, the chefs of Lyon as they prepare amazing dishes in these beautiful salons. Agents will have the chance to explore and enjoy the decor as they taste the cuisine of Lyon and surrounding areas. The chefs will explain the preparation of the food and provide a sampling from the wide variety of offerings.
French department store Printemps will host an IDE evening on Monday, April 14, just for delegates, from 7 p.m. to 9 p.m. Attendees will get to see the latest in European fashions and decor and to enjoy a special discount.  Light refreshments will be served.  Afterwards, a dine-around will be hosted, allowing agents to sample restaurants of Lyon.
On the final evening of the conference, the host of IDE 2009, South Africa, will offer an evening of South African food and entertainment. Enjoy a sneak preview of the wonders that await you in South Africa during the 2009 International Destination Expo and take advantage of the opportunity to sign up early for the conference. This event will give agents a chance to end their trip by networking with new contacts and planning for next year’s IDE.
The International Destination Expo is the best place to become an expert in selling European vacations. The registration fee is $289 is you register on or after Dec. 22. To learn more about the International Destination Expo and to register, visit
The mission of the American Society of Travel Agents (ASTA) is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business.

Kristina Rundquist/ Laura Gajewski 703-739-8710

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