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Culture and the destination`s islanders inclusive of Miss Seychelles 2014 finalists set to remain in the forefront of promotion of the Seychelles

Culture and the destination`s islanders inclusive of Miss Seychelles 2014 finalists set to remain in the forefront of promotion of the Seychelles (Forimmediaterelease.net) The twelve finalists for the “Miss Seychelles… another world” beauty pageant have been announced by Sherin Naiken, the CEO of the Seychelles Tourism Board. Seychelles moved from just promoting itself as a sun, sea, and sand tourism destination when President James Michel, who was then personally holding the portfolio for tourism, moved to put the people of the islands at the center of tourism development of the Seychelles and to make the mid-ocean islands an events-based destination.

The Tourism Board has since then taken on the new approach. “In placing our people in the center of our tourism development, we now have a unique marketing base with our very own DNA, and this is our culture," said a representative of the Tourism Board.

One of the events that is now organized annually by the Tourism Board is the “Miss Seychelles… another world” beauty pageant. “We cannot be seen promoting anyone else but our very own beauty queens," said the Tourism Board representative.

Camila Estico, Lisa Rose, Elmina Savy, Marvel Godley, Anabelle Pointe, Stephanie Duval, Christa Joubert, Michaella Rosette, Melissa Pool, Raphaela Dugasse, Ronda Sidonie, and Florella Cedras are the twelve finalists for the 2014 beauty pageant set for May 31, and one of these young Seychelloise will become the islands` ambassador for the year 2014 and attend tourism trade fairs with the Tourism Board.

Tourism remains very much a people`s industry, and showcasing “Miss Seychelles… another world” as part of tourism promotion exercises will keep people and culture in its rightful place as key ingredients in the islands` economy.

MEDIA CONTACT: seychellesupdatednews@googlemail.com

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