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More Time to Explore Lyon at ASTA’s 2008 International Destination Expo

More Time to Explore Lyon at ASTA’s 2008 International Destination Expo ( ASTA has added three additional days of complimentary sightseeing tours at the 2008 International Destination Expo, April 12-16 in Lyon, France. Taking this extra time to explore Lyon, attendees will have the chance to experience first-hand European sightseeing at its best. Agents will have the option of taking many unique tours, exploring Perouges, Beaujolais, Lake Annecy, Côte Rôtie Vineyards, Vienne and other destinations, that will provide them with the essential information their clients will appreciate. Tour space is limited, so it is important to register immediately.

“Learning about the destination is one of the most important benefits of having an international trade show, so it is important to explore and tour as much as possible,” said Cheryl Hudak, CTC, ASTA president and CEO. “Whether agents tour the city from the water, learn all about wine or take an illuminated tour at night, they will see how remarkable Lyon really is.”

This year, the International Destination Expo will feature a wide variety of hands-on educational seminars with even more chances to tour, providing agents with the most current information on European niche markets, as well as information on Lyon’s fascinating culinary, wine and arts culture. The sightseeing tours, privately guided historical excursions and artisan workshops will make for an experience that agents cannot afford to miss. The International Destination Expo is the place to become a European vacation expert.

The new tours added include:

Friday, April 11:
The Murals of Lyon
Lyon World Heritage Tour

Saturday, April 12:
Lyon Renaissance District and Its “Traboules"

Thursday, April 17:
The Murals of Lyon
Lyon World Heritage Tour
Lyon Renaissance District and Its “Traboules"

Space is limited on these new yours so agents interested in taking a sightseeing tour during the five-day event should register immediately. Since more days have been added, ASTA will continue to update the International Destination Expo section of its Web site, . These tours are provided on a complimentary basis to all registered delegates. To register for the International Destination Expo, please visit

The mission of the American Society of Travel Agents (ASTA) is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business.

Contact: Kristina Rundquist/Laura Gajewski Phone: 703-739-8710

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