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Seychelles Tourism Board wins the “Best of Best” Tourism Office Award in South Korea

Seychelles Tourism Board wins the “Best of Best” Tourism Office Award in South Korea ( The Seychelles Tourism Board won the “Best of Best National Tourism Office Award" by the Korea Travel News on January 15, 2014. By the end of 2013, 13 million people traveled overseas, by the analysis by the Korea Culture and Tourism Research Institute. The Korea Travel News selected National Tourism Organizations` (NTO) promotional efforts as one of the key drives for this.

Korea Travel News conducted a survey with 270 major tourism trades in Korea to find the best National Tourism Office in December 2013 for 3 weeks. Canada and Hong Kong won first place, followed by Macao, Seychelles, Switzerland, Japan, and Australia.

For the reasons why the trades selected the National Tourism Offices as the best, these include proactive marketing (27.4%), various promotional events (22.6%), and friendly communication (19%), as well as fast feedback, various seminars, provision of real time up-to-date information, and various educational programs. Among them, the Seychelles Tourism Board was reputed for its proactive marketing activities.

The Seychelles Tourism Board has been not only holding bi-annual trade seminars, but also proactively conducting sales calls and customized training to trade partners. It has successfully launched SNS (Social Network Services) Marketing friends to promote Seychelles through the online medium of blogs, facebook, and twitter.

The awareness of Seychelles in the Korean market has grown, making Seychelles one of the hottest 3 destinations for honeymoons, along with Cancun and Mauritius.

Ms. Julie Kim, Regional Manager of the Seychelles Tourist Office in Korea, said: “Seychelles is well-known as a honeymoon destination. Now we are trying to expand the market as a family, SIT, and incentive destination. We are working on bringing Korean Air flights to Seychelles. This will contribute immensely in the air connectivity from Northeast Asian countries as well as Korea itself.”

“Also, along with the 7th edition of the Seychelles Eco-Friendly Marathon and Korea Gala, we are holding a Korean Costume Fashion Show and Seychelles-Korea Business Forum, within a concept of `Korean Week.` This will also boost the visit and return of various kinds of visitors,” Ms. Julie Kim added.

South Korea has a population of 50 million, with an anticipated 14 million overseas travelers in 2014. As one of the G20 countries, it is one of the most important markets in Asia along with China and Japan. The Seychelles Tourism Board is aiming to reach 10,000 visitors to Seychelles by 2018.

Minister Alain St.Ange, the Seychelles Minister responsible for Tourism and Culture, joined Sherin Naiken, the CEO of the Tourism Board, in congratulating the Seychelles representatives in Korea on this achievement by saying that they are doing the Seychelles proud.


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