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Burj Al Arab recognized for seven-star sustainability

Burj Al Arab recognized for seven-star sustainability (Forimmediaterelease.net) The luxurious Burj Al Arab hotel in Dubai has been awarded Green Globe Certification (GGC) following a comprehensive sustainability audit conducted by Dubai-based consultancy Farnek, GGC`s preferred partner in the Middle East.

Repeatedly voted the world`s most luxurious hotel, Burj Al Arab consists of 202 duplex suites with personal butler service, chauffeur-driven Rolls Royce and helicopter airport transfers. The hotel can now add the Green Globe certification to its long list of accolades, proving that luxury can be green.

“We are delighted to receive this prestigious recognition that reinforces our commitment to sustainable practices,” said Heinrich Morio, General Manager at Burj Al Arab. “The certificate is a testament to Burj Al Arab`s dedication to ensuring that green policies are at the heart of our business and that they are an essential part of our long-term business strategy.”

Guido Bauer, CEO, Green Globe Certification said, “Green Globe is extremely proud to announce certification of Burj Al Arab for its sustainable management and operations. This achievement signifies the ongoing commitment by the Jumeirah group which began two years ago with the inaugural certification of Jumeirah Emirate Towers. This year Green Globe, and its Middle East auditing partner Farnek, will be working closely with the Jumeirah Group to bring more of their prestigious properties under certification.”

Burj Al Arab impressed throughout all areas of the operational audit. In particular, the hotel excelled in water usage reduction, grey water recycling, as well as in managing its energy output by regulating room temperature in the suites and carbon footprint.

The hotel`s environmental efforts were also praised. Its Dubai Turtle Rehabilitation Project - launched in 2004 in close collaboration between the Dubai Wildlife Protection Office, Jumeirah Group, Central Veterinary Research Laboratory and a team of specialized veterinarians - has helped to return hundreds of sea turtles back into the wild, with many fitted with satellite tags to allow marine biologists further insight into their migratory patterns.

Others areas that came under the scrutiny of the Green Globe audit included health and safety, human resource development, training, procurement and waste management.

Apart from the sea turtle rehabilitation center, the hotel management team encourages colleague participation in other local community initiatives such as breast cancer awareness, beach clean-ups and mobile phone collections.

PHOTO: “Proudly certified” The Burj Al Arab displays the Green Globe Certification logo.

ABOUT GREEN GLOBE CERTIFICATION

Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations World Tourism Organization. For more information, please visit www.greenglobe.com .

ABOUT BURJ AL ARAB

Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world`s most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel`s Rolls-Royce fleet and private beach. The hotel`s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.

ABOUT FARNEK

Farnek is one of the region`s foremost property and facilities management outsource companies. With a skilled workforce of more than 1,500 people, Farnek Avireal has offices in Dubai and Abu Dhabi and maintains over 1,000 properties alone on behalf of many international and regional companies.

Farnek has also signed a commitment to support myclimate an international organization that helps companies around the world manage their carbon emissions through a range of offset programs.

MEDIA CONTACT: Brad Cox, Director Communications, Green Globe Certification, 5959 W. Century Blvd., Suite 610, Los Angeles, California 90045 U.S.A., Tel +1-310-337-3000 , Fax +1-310-626-9982, skype bradleygcox, email bcox@greenglobe.com , www.greenglobe.com

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