Centara adds new resort to Phuket portfolio bringing total to 9 properties on the island
The resort, which is located on the cliff at the northern end of Patong Beach, is owned by Patong Cliff View Co. Ltd.
The resort will be temporarily renamed as The Blue Marine Resort & Spa Phuket managed by Centara Hotels & Resorts.
A renovation program has recently been carried out at the resort, completed in October last year, and further renovations will now be undertaken to harmonize the property with Centara’s four-star Hotels & Resorts core brand.
Following completion of this renovation, which is projected for 15 October 2014, the resort will be rebranded as Centara Blue Marine Resort & Spa Phuket.
“We are pleased and proud to be announcing that The Blue Marine Resort & Spa is to join the Centara portfolio,” says Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“This will bring to nine the total number of Centara properties on the island, which illustrates the enormous confidence we have in Phuket, one of the most famous holiday destinations in the world.”
The Blue Marine Resort & Spa features panoramic views from its cliff-top location, and is backed by a green forest on the hillside.
“We are delighted to be adding a further superb resort property to our Phuket portfolio,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts.
“This means we are entering the New Year with another very powerful addition to our marketing strategy in the south of Thailand, and broadening our appeal to travelers by adding a four-star resort to Patong Beach, one of the island’s premier destinations.”
Accommodation at the resort is a mix of rooms, suites and villas, the latter offering a choice of one and two bedrooms, with each having its own private pool.
There are three swimming pools, plus two pools for children. Other leisure facilities include a spa, fitness center, and a kids’ club.
The restaurants include Blue Pacific, which serves international cuisine, and Tub-Tim, which serves Royal Thai cuisine.
Extensive meetings facilities are included, with the Mediterranean Room able to hold a maximum of 180 guests for cocktails, and the Caribbean Ballroom 90 guests.
Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 43 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 18 resorts in the Maldives, Vietnam, Shanghai, Bali Indonesia, Sri Lanka and Mauritius Indian Ocean, Ethiopia brings the present total to 61 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 27 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with its newly-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates three state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an economy brand designed for travelers who predominantly make their bookings via the Internet and who want comfort and convenience at the most friendly prices available, which is under development with the first property due to open in 2015.
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