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The NACTA 2007 Independent Agents Report

The NACTA 2007 Independent Agents Report ( The NACTA Independent Agents Report is now available, for the first time, for any travel professional to purchase. The 2007 report is a joint product of NACTA, the National Association of Commissioned Travel Agents, and ASTA.

“It is important to understand the different types of travel agents in today’s industry,” said Cheryl Hudak, CTC, ASTA president and CEO. “This report is a great tool for anyone who works with or employs home-based or independent agents and would like to learn more about this specific type of agent.”

Among the key findings in the report, 60.9 percent of agents expect their 2007 revenue to increase compared to 2006. However, only 30.8 percent consider selling travel to be their primary source of income. The survey also found that more than one-third of respondents have their own supplier relationships, while 32.1 percent use their host agency’s arrangements with suppliers. Another interesting finding was that 14.0 percent of respondents have one employee and 8.5 percent of respondents have two or more employees. Combined, almost one-fourth of respondents have employees.

“NACTA and ASTA members are always looking for ways to work smarter and more efficiently,” said Joanie Ogg, CTC, MCC, NACTA president. “The 2007 Independent Agent Report will allow agents to compare their strengths and weaknesses against their industry peers’ and learn more about changing trends that could potentially have an effect on their business.”

Subjects such as changing trends in income, commission splits, overhead costs, agency businesses models, areas of expertise and primary booking channels were addressed in the survey. Working together, NACTA and ASTA interpreted the data collected from the Independent Agents Survey to create a report that would help interested travel professionals gain a more thorough understanding of independent and home-based agents’ role within the travel industry. The results were also compared to the results of similar surveys conducted by various travel publications to give readers a broader, more complex look at the industry.

Independent and home-based agents are not the only groups who will benefit from purchasing this report. Agencies can use this report to learn how host agencies interact with home-based and independent agents and how they determine the details of an agent’s contract. Suppliers can use the information found in the report to tailor their sales approach to reach each type of agent and better meet their needs.

Travel professionals who would like to learn more about NACTA or ASTA or wish to purchase this report can do so by visiting or The cost to purchase this report is $99 for agent members, $199 for supplier members and $299 for non-members.

The mission of the American Society of Travel Agents (ASTA) is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business.

Contact: Kristina Rundquist/Sarah Wilhite Phone: 703-739-8710

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