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Movenpick Hotel Deira in Dubai promotes sustainable tourism

Movenpick Hotel Deira in Dubai promotes sustainable tourism ( LOS ANGELES, California - Since its opening three years ago, Green Globe Member, the Movenpick Hotel Deira in Dubai, United Arab Emirates (UAE), has demonstrated outstanding efforts and innovation in the fields of operational efficiency and corporate responsibility. For Movenpick Hotels&Resorts, sustainability is about meeting current needs, while at the same time preserving and contributing to the future for generations to come.

“Gone are the days when corporate social responsibility was just an option. At Movenpick Hotel Deira, we make this part of our daily business,” said Anke Glaessing, General Manager at Movenpick Hotel Deira. “We are very proud to have earned Green Globe certification for the third consecutive year, and our achievement reinforces our corporate commitment to secure region-wide certification of all our Middle East properties.”

The values of quality, reliability, and care are fundamental in guiding this upscale property towards best sustainable business practices. A special Green Committee, formed of 12 individuals from different departments, monitors the progress of eco-friendly measures, shaping and realizing the hotel’s environmental goals. “We strive to continuously improve our water and energy conservation efforts, sustainable purchasing practices, employee engagement, and community awareness programs,” added Anke Glaessing.

The Movenpick Hotel Deira supports a number of social and fund raising activities, contributing to a positive community and environment. Environmental initiatives, such as ‘Clean up the World’ and ‘Earth Hour Walk’ are organized on a regular basis. Earlier this year, on July 28, over 150 employees from all five Movenpick Hotels&Resorts in Dubai gathered at the Sheikh Rashid Hall of the Dubai World Trade Center to help in packing and distributing care packages to over 5,000 laborers during the Holy Month of Ramadan. Through the combined effort of Movenpick Hotel Deira, Movenpick Hotel Apartments The Square, Movenpick Hotel&Apartments Bur Dubai, Movenpick Hotel Jumeirah Beach, and Movenpick Ibn Battuta Gate, over 100 care packages have been donated, containing packed and canned food, bath and dental kits, as well as pillows, blankets and mattresses to the Adopt-a-Camp foundation.

The audit for the Movenpick Hotel Deira was conducted by Farnek Avireal, lead sustainable consultancy in the MENA region.


Movenpick Hotels&Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 79 hotels, resorts, and Nile cruisers currently in operation. More than 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Palawan (Philippines), Dubai (UAE), Sanya (Hainan Island, China), and Djerba (Tunisia).
Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Movenpick Hotels&Resorts specializes in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Movenpick Hotels&Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to sustainable environments, Movenpick Hotels&Resorts has become the most Green Globe certified hotel company in the world.

The hotel company is owned by the Movenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit .

Contact: Caroline Guiua, Marketing Executive, Movenpick Hotel Deira, Corner Abu Baker Al Siddique and Sallahudin Road, Dubai, United Arab Emirates, Phone +971 4 4440111, Direct +971 4 4446322, Fax +971 4 4440112, Email href=""> ,


Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit

MEDIA CONTACT: Green Globe Certification, Phone +1-310-337-3000 , Fax +1-310-626-9982, ,

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