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EIBTM launches new Innovation Zone

EIBTM launches new Innovation Zone ( EIBTM [ ], the global event for the meetings and events industry, has announced that they will launch a new Innovation Zone for the 2013 show. The Innovation Zone will provide a unique and interactive showcase of the latest innovations impacting the meetings and events industry today and into the future.

Sponsored by Slovenian Tourist Board, this new area on the show floor, formerly known as the Future Events Experience, has been redesigned to feature a number of new initiatives including a stage for Spotlight Sessions (45 second elevator pitches for exhibitors), the Genius Hub, a showcase zone and play area for the Top-Ten Innovations and Wall of Fame. To learn more, visit

Graeme Barnett, Reed Travel Exhibitions, EIBTM Senior Exhibition Director commented, “We have teamed up with a number of new partners and we are confident that the Innovation Zone will help take our meeting industry professionals and their implementation of technology to the next level.”

EIBTM, the global event for the meetings and events industry, has already confirmed a number of collaborators including Brahler, Many Colours and Tubbo, set to deliver a sensorial experience demonstrating how our five senses can affect and stimulate our learning process.

EIBTM is set to run a series of Spotlight Sessions over the course of the three-day show, which will provide technology suppliers with the opportunity to present 45-second “Elevator Pitches” to attendees. The theme for the 45-second presentation will change each day, challenging innovators to find new and interesting ways in which to demonstrate their product and its application.

The Innovation Zone will also comprise the Genius Hub where meetings industry professionals can receive one-to-one advice from technology “geniuses” from event mobile applications to social media.

A key feature within the Innovation Zone will be a showcase of the Top-Ten Latest Innovations and a play area where meetings industry professionals will have the opportunity to discover and experience the top 10 innovations identified to impact and revolutionize the industry (the top-ten latest innovations will be announced soon).

Rosa Garriga Mora, Project Manager, EIBTM's Innovation Area commented, “The Top 10 Innovations will provide a unique opportunity for attendees to experience, interact with and learn about meeting design innovations. This is an incredibly useful tool for meeting planners that want to know how meeting design elements influence in maximizing ROI.”

The Wall of Fame will feature a number of venues that offer something unique, whether it’s through a specially designed meeting facilities or a bespoke integrated technology that optimizes the meeting and events experience. The feature will provide attendees with inspiration when selecting an innovative venue for their next event.

EIBTM 2013 will take place from November 19-21, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on November 18.

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MEDIA CONTACTS: Pamela Wils, Tel: +44 (0) 208 334 4005, Mob: +44 (0) 07900494467, Email: ; Gillian McIntosh, Tel: +44 (0) 208 334 4006, Mob: +44 (0)776 990 4860, Email:

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