EIBTM Exceeds Expectations With Over £10 Million Of Enquiries To London
Visit London and its stand partners at EIBTM expect to receive over £10 million of enquiries following a highly successful and fruitful show in Barcelona.
Barbara Jamison, Sales Manager, Europe at Visit London said: “EIBTM is one of the highlights in the industry calendar and has proved year on year to be a key driver for events in the UK capital. Our target for the show was £10 million and following a very busy few days of appointments and stand activity we expect to significantly exceed this amount in confirmed business.”
The city attracted buyers to the stand with a unique virtual ‘green-screen’ cycling experience and competition designed to highlight the abundance of leisure attractions in the city and their proximity to business venues. Jamison continued: “We wanted to convince people to look at London from a new perspective, to bridge the gap between ‘leisure time’ and ‘work time’ with more creative and inspiring programmes. The strategy has paid off with buyers keen to use London’s venues in different and more unique ways.”
Successes during the show include a piece of business from Germany which was confirmed before the show even finished with a site inspection at the May Fair hotel scheduled for this week. A ‘futuristic evening’ is also in planning with the Science Museum London. Visit London took an enquiry from the French rugby team via Phileog Sports who are looking for a solution for the team, sponsors and supporters during next year’s Six Nations. The project fits well with the city’s focus on major events and coincides with a planned push on sports tourism business within Europe next year.
Cool Gothic Quarter bar ‘Gotha’ was the location for a stylish networking evening hosted by Visit London and Barbican, Europe's largest multi-arts and conference venue. The evening showcased a slice of London style, food and culture with professional dancing followed by a ‘dance-off’ involving buyers. The best participants received prizes of weekends to London.
Visit London, along with ExCeL London and MPI, proudly launched registration for The European Meetings and Events Conference taking place in London for the first time in April 2008. Speaking at a press conference at EIBTM David Hornby, commercial director of Visit London and London host committee co-chair, said, “We look forward to welcoming new faces, and attracting those who may not have considered the benefits of being part of this global community in the fabulous city of London.” Discount registration rates are available to online at www.mpiweb.org before 15 February.
Visit London’s role is to promote London as the world’s most exciting city, targeting domestic and overseas business visitors as well as Londoners. The London Development Agency has been delegated responsibility for the promotion and development of tourism in London by the Mayor. Visit London has been appointed by them to deliver on marketing and promotion activities and to be the representative of the London tourism industry.
Visit London offers a first-class service for the business market, with a team of impartial experts and a range of free services helping event organizers source the perfect venues and services:
| Free and impartial venue finding service advising you on the most suitable venues and professional service providers, checking availabilities and obtaining quotes on your behalf
| Free planning tool kit including:
> The Official Business Guide – a destination guide outlining London’s best assets as a global meeting, incentive, conference and event destination
> The Event Planner’s Guide - the official comprehensive directory of London's suppliers (venues and professional service providers)
> London for Associations – a guide highlighting all that London has to offer the association and not-for-profit market, including case studies and information on how Visit London's dedicated associations team can help putting bids together
> The Westminster Destination Guide – the fully-comprehensive guide to planning business events in the City of Westminster
> On&around the river Thames – a guide presenting you with unusual event venues on and around the river, ideal for meetings, conferences, receptions, dinners and gala ceremonies
> ‘Unlock your potential’ - a destination video showcasing London as one of the best cities for events
> Images of London from our picture library at visitlondonimages.com
> Posters of London
| Assistance with bids preparation including bid documents
| Facilitation of site inspections and familiarization visits: coordination of introductions and meetings with suppliers (venues and professional service providers)
| Information on London and inspiring ideas for itineraries for social and accompanying persons’ programs
| visitlondon.com/business - regularly updated with usual information on venues, hotels, attractions, event services, special offers, etc.
For further information please contact Sandra Boutonnet at Cut Communications firstname.lastname@example.org / +44(0)20 7096 2958 or the Visit London press office on +44 (0)20 7234 5842. www.cut-coms.co.uk TAKE A LOOK IT’S NEW!