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Centara launches program to provide best available online rates

Centara launches program to provide best available online rates ( BANGKOK, Thailand - Centara Hotels&Resorts has launched a Best Rate Guarantee (BRG) program for its online sales, in which anyone using the company’s own website to book hotel rooms is guaranteed the best price available.

In the event that any other website offers the same booking at a lower rate, Centara will match the lower rate and apply a further 10 percent discount to the final booking price.

A BRG logo will appear on all online bookings made through as a reminder to guests of the availability of this service.

Full details of BRG are available at

“We feel that while various websites might offer advantageous rates, it is far better for the guest to be completely confident that he or she can deal directly with Centara, be assured that the best rates are being offered via the official website, and be certain to receive exactly what is promised under the terms of booking," says Chris Bailey, senior vice president for sales and marketing at Centara Hotels&Resorts.

“By providing this service, we protect our guests against the possibility of inappropriate offers by unauthorized parties."

The program stipulates that to be eligible for the BRG terms, the competing rate on another website must be for the same hotel or resort, at identical dates, same room category, same number of guests, in the same currency, and must be available for booking on the internet and available to the general public.

If such a rate is discovered, evidence in the form of a full website address or screenshots must be submitted along with an online claims form.

The application for rate adjustment and further 10 percent discount must be made within 24 hours of booking and at least before arrival at the hotel. Claims are processed within 72 hours during normal business hours, Monday to Friday.

Centara Hotels&Resorts is Thailand's leading operator of hotels, with 41 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 17 resorts in the Maldives, Vietnam, Shanghai, Bali Indonesia, Sri Lanka and Mauritius Indian Ocean, brings the present total to 58 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 27 branches of Spa Cenvaree, one of Thailand's most luxurious and innovative spa brands, together with its newly-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company's Kids' Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels&Resorts also operates two state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an economy brand designed for travelers who predominantly make their bookings via the Internet and who want comfort and convenience at the most friendly prices available, which is under development with the first property due to open in 2015.

For more information and reservations, please contact tel. +662 101 1234 ext. 1 or e-mail to href="">

MEDIA CONTACT: Wilasinee Jinaut, Centara Hotels & Resorts, 999/99 Rama 1 Road, Pathumwan Bangkok 10330, Thailand, Tel: +66 (0) 2 769 1234, Fax: +66 (0) 2 769 1235, Email:

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