Centara Grand at CentralWorld leads with CEPPER green policy
CEPPER relates to all aspects of hotel operations and is operated in conjunction with international environmental organizations, non-governmental organizations, and Thai government departments and agencies.
“Tourism is an industry that has enormous benefits for the host country, but which can also have a severe environmental impact,” says Robert Maurer-Loeffler, General Manager of Centara Grand & Bangkok Convention Centre at CentralWorld. “Our aim is to prevent any negative impact at any level, and this means a complete monitoring and awareness of the entire workings of the hotel.”
The acronym CEPPER stands for Community, Eco technology, Partnership with government agencies and NGOs, Products and materials that are non-harmful to the environment, Education for staff and guests, and Recycle.
Centara Grand & Bangkok Convention Centre at CentralWorld, which opened in late 2008, began immediately working with EarthCheck, the international organization that sets benchmarks for environmental awareness and conservation for the international hospitality industry, and which provides on-line tools for implementation of programs.
The year 2010 saw the hotel awarded EarthCheck Bronze Certification, followed the next year by elevation to Silver Certification.
To achieve Silver Certification a hotel is required to have a sustainable policy in place and to implement an environmental action plan for proper monitoring and measurements on 10 key performance areas, namely greenhouse gas emissions, energy efficiency, management of freshwater resources, ecosystem conservation and management, social and cultural management, land use planning and management, air quality protection, wastewater management, solid waste management, and elimination of environmentally harmful substances.
CEPPER goes beyond even this exacting program.
Under Community, the program aims to help and support the local community by buying, whenever possible, locally made items and raw materials, and employing local people at all levels.
Education means training staff on every level on environmental awareness, with the Green Team named LOVE driving the green projects and working closely with the departments. Education also means informing and advising guests, as with the “Going Greener” card in the room that describes the options for laundering bed sheets and towels.
Partnership, in addition to the relationship with EarthCheck, includes participation in programs by other organizations, such as a recent project to plant mangroves.
Under Product, all products selected have to be certified or proven as being environmentally friendly, with no CFC products being used, the use of solvent-free goods, no Styrofoam, and reduction of the use of plastic materials. The purchasing and accounting departments operate a Green Purchasing policy.
Eco refers to the use of new technology that is eco-friendly, particularly in the areas of energy, air, water, and waste management. With a building containing such a complex diversity of activities, the building automation system (BAS) that centralizes the control of energy use for lighting, air conditioning and sanitation is fully automated to eliminate energy spoilage.
Recycle refers to an efficient and effective way to manage waste, beginning by assessing the quantity and type of waste produced in the hotel, and deciding how to Reduce, Reuse, and Recycle.
Centara Grand & Bangkok Convention Centre at CentralWorld is working closely with the Thai government’s Green Leaf program, having gained certification for is smoke-free program in 2010, and is currently in the middle of a two-year Green Leaf program for Spa Cenvaree. This includes the sourcing of seasonal fruits and flowers to make skin-care products and packages, and working closely with specialist suppliers to ensure that packaging is minimized and that all products are environmentally friendly.
“CEPPER allows us to focus, and to set and achieve objectives that individually and cumulatively have far-reaching effects,” says Mr. Maurer-Loeffler. “The program also affects the way in which we as individuals view the environment, and how we can each play a part in making this a better world."
MEDIA CONTACT: Centara Hotels & Resorts, 999/99 Rama 1 Road, Pathumwan Bangkok 10330, Thailand, Tel: +66 (0) 2 769 1234, Fax: +66 (0) 2 769 1235, Email: firstname.lastname@example.org