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Cape Town Tourism new CEO appointment announced

Cape Town Tourism new CEO appointment announced ( After an extensive and competitive recruitment process, the new CEO of Cape Town Tourism has been announced as Enver Duminy.

The appointment was announced at the City of Cape Town’s Tourism, Events and Marketing Portfolio Committee meeting today and will take effect on August 1, 2013.

Duminy has held the title of Tourism Services Executive Manager at Cape Town Tourism for almost four years and has played an active role in crafting Cape Town Tourism’s new three-year Business Plan.

He has built firm relationships at different levels within the tourism industry; a background that will form his new role and enable him to ensure that the organization continues to add value to the industry.

Says Duminy: “It’s an honor to accept this post of CEO with humility and appreciation of the service it will be to the tourism industry of Cape Town. Cape Town Tourism is an agile, innovative, and passionate organization, and we will continue to uphold these values as I take the helm. As incumbent, I plan to focus my first 100 days on setting the roadmap with the Cape Town Tourism team as to how we will deliver our agreed strategic objectives and tactical plans. My predecessor, Mariette, has been a source of inspiration and expertise, and I wish her well in her future endeavors.”

Current Cape Town Tourism CEO, Mariette du Toit-Helmbold, commended Duminy on his appointment: “Enver has been a strong force within Cape Town Tourism, and he is certainly ready to rise to the challenge. I wish him luck and can confirm that he is incredibly fortunate to head up a dynamic organization such as Cape Town Tourism, working with an industry as passionate and committed as ours is.”

Du Toit-Helmbold will be launching her own destination and tourism marketing agency after her exit on July 31, 2013.

Says Chairperson of Cape Town Tourism’s Board, Sabine Lehmann, “Enver brings a great mix of leadership, operational experience, and passion for customer care. Mariette leaves Cape Town Tourism in a very good place, with a strong executive management team who are familiar with Enver and will no doubt find this useful in the transition of leadership. The Board is excited about the next era for Cape Town Tourism and looks forward to building on the solid foundation and momentum achieved by the organization in the last few years.”

Grant Pascoe, Executive Mayoral Committee Member for Tourism, Events and Marketing, confirmed that Duminy’s appointment was well received by the City of Cape Town and that he looked forward to working with him: “Tourism is a challenging yet dynamic industry that is a significant contributor to the economy. We are sure that Enver’s pragmatic approach and partnership-orientated style will be great assets to the industry as it weathers challenges and victories in the years to come.”

PHOTO: New Cape Town Tourism CEO Enver Duminy / Photo from Cape Town Tourism

MEDIA CONTACT: Cape Town Tourism, PR and Communication Manager, Skye Grove, +27 21 487 6800, email ,

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