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Reunion Island Tourism unveils 7 families of tourism

Reunion Island Tourism unveils 7 families of tourism ( Reunion Island Tourism (IRT), through “Teaching Moments," a Tourist Excellence Cluster, released a set of seven families of tourism, and published 5,000 copies that were distributed to all primary schools on the island.

The IRT, in 2011, joined the national approach of the French Institute of Tourism creating a Centre of Excellence (PTE) for island vocations. It aims to provide a better match between tourism training provided and the needs of professionals and Reunion Island, and thus lead to a common culture for the tourism economy.

One of the first actions of the PTE is the creation of “Teaching Moments," which aims to promote knowledge of the business, develop economic culture, and improve the training and employability of young islanders from an early age.

On Reunion Island, guidance and employability missions, as well as training incentives for schools to increase their share of partnership with the business world is of great importance. The tourism sector should not escape this rule, because it is the first job creator.

The educational game of seven families of tourism will be distributed in the primary classes of the island, from CE1 to CM2. In an educational approach, this fun game will give students a better understanding of tourism as well as business and opportunities that surround it. This tool teaches awareness of tourism culture and the business of the partnership with national education.

The objectives of this action are multiple:

- link with students with the theme of tourism,
- enable young students to think about the perception of their island and its assets,
- educate students to their environment from an early age and in a fun way, and
- promote business tourism.

Today's students are tomorrow's tourism stakeholders. It is, therefore, important to encourage them to identify issues for the future of tourism on the island. This action will show them how important they are to participate in its proper development and wealth.

MEDIA CONTACT: Pascal Viroleau, Director, Ile de la Reunion Tourisme (IRT), Tel: +33 810 160 000, Fax: +262 262 21 00 21, Email: , Web:

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