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WTM launches first luxury showcase

WTM launches first luxury showcase ( World Travel Market (WTM) 2013, the leading global event for the travel industry, will host its first “A Taste of ILTM at WTM on Monday&Tuesday, November 4&5.

A Taste of ILTM at WTM, in association with fellow Reed Travel Exhibitions event International Luxury Travel Market (ILTM), will see up to 60 luxury UK buyers - who buy global products - hold a minimum of 30 pre-scheduled business meetings with luxury exhibitors.

The event brings the successful pre-scheduled appointment system and table-top meeting structure from WTM’s sister event ILTM. Meetings will be up to 20 minutes long, giving exhibitors and buyers the opportunity to explore the potential for signing contracts. The 2-day event concludes with a high-profile headline speaker from the luxury sector and a Champagne networking reception.

The 2-day event, which takes place during the first 2 days of WTM 2013, will focus on luxury UK buyers, especially those who will not be attending ILTM in Cannes from December 2-5, 2013.

Reed Travel Exhibitions, Senior Exhibition Director, World Travel Market, Simon Press, said: “The A Taste of ILTM at WTM recognizes the growing importance of the luxury sector.

“The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. ILTM in Cannes is a global invite-only event, which means many UK luxury buyers are unable to attend. WTM is offering them the unrivaled opportunity to conduct business with a large number of luxury exhibitors in the UK.”

Both exhibitors and buyers will have access to WTM across the full 4 days (November 4-7), as well as the co-located Travel Tech Show at WTM and Business Travel Market.

A Taste of ILTM at WTM will take place in the UK region of the WTM exhibition floor, near the West Entrance to ExCeL – London in Hall N1. It is one of 3 new initiatives at WTM 2013. The other two are: The Travel Tech Show at WTM, a “show within a show” event realizing the importance of travel technology and that technology buyers are different from those that purchase tourism product, and the co-location of fellow Reed Travel Exhibitions event “Business Travel Market.” The 2-day event will take place at ExCeL - London alongside WTM 2013 on Wednesday&Thursday, November 6&7.

MEDIA CONTACT: Nicole Collett,

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