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Sri Lanka Tailor-Made shortlisted for “Best Destination Website”

Sri Lanka Tailor-Made shortlisted for “Best Destination Website” ( COLOMBO, Sri Lanka - The dedicated inbound travel arm of Jetwing Travels, Sri Lanka Tailor-Made (SLTM) has been recognized for the very core values it stands for, quality and innovation. Sri Lanka Tailor-Made’s website [ ] has been recognized by a global tourism platform for the first time, since its launch in 2009. The Asia Pacific Travel Innovations Awards 2013 sees tour operators and hospitality partners from across the region competing under a multitude of categories including Best Travel Technology Supplier, Best Tour Operator and Best Mobile App among others. Sri Lanka Tailor-Made has been shortlisted as the best destination website competing alongside giants such as TCI India and Singapore Tourism.

The Sri Lanka Tailor-Made website in its essence is truly a reflection of the diverse experiences that Sri Lanka as a travelling destination has to offer. Triumphing above its competitors in Sri Lanka, the website provides an interactive, yet user friendly online platform for visitors around the world. Simple yet informative links are utilized throughout the site guiding visitors to the services rendered by Jetwing’s specialist destination management division. Convenience for users has been a key feature in the website’s core layout where visitors can make inquiries with a minimum number of clicks. The website also offers links to the company’s social media channels such as Facebook, YouTube, Twitter, and Pinterest, targeting the new generation of online users communicating and disseminating via social media networks.

The Sri Lanka Tailor-Made website also offers its visitors a sense of interpersonal interaction with its operations staff with an introductory profile for each member of the team. The visitors get an insight into the personalities of what constitutes the successful team at Sri Lanka Tailor-Made, creating trust and confidence in the services provided by putting a face to the name, so to speak. This is truly a unique feature of the website where the site is made personal and lively with its links to real personalities.

Expressing his delight in receiving such recognition from a global tourism platform, Ishanth Gunewardene, General Manager of Sri Lanka Tailor-Made stated that “Being shortlisted for the Best Destination Website by a prestigious body such as The Asia Pacific Travel Innovation Awards is an honour, and in my opinion well deserved. We designed the website to be open and welcoming, and every year we see a sizable increase in visitors to the site – with a 100% increase from 2012. I remain confident that despite the tough competition, Sri Lanka Tailor-Made will walk away winners!”

The Asia Pacific Travel Innovation Awards is a joint venture between TravelMole and EyeforTravel, a leading global media company specialising in business intelligence for the travel and tourism industry. At its third occasion of recognizing and appreciating the online presence of those in the travel industry, the criteria for shortlists include innovation, gradual growth in online presence and simple and user friendly navigation of the websites. This year’s EyeforTravel’s Travel Distribution Summit Asia 2013 will be held on May 28-29, 2013 at the Raffles Convention Centre, Singapore. The winners’ ceremony for the Travel Innovations Awards will be held on May 28, 2013.

MEDIA CONTACT: Angie Samuel – Marketing Communications Manager, Jetwing Hotels, Email: , Web: , Tel: +94 11 2345700 Ext: 338

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