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Lifestyle food distributor merges fashion, food & entertainment

Lifestyle food distributor merges fashion, food & entertainment ( To Avoid Clogged, Traditional Food And Beverage Distribution Channels, Savvy Investors Hungry For Results Eye Gourmet Purveyors International

Los Angeles, March 27, 2013 - With venture capitalists lining up to invest in original lifestyle food and beverage brands it's not surprising the next hot, appetizing investment is acquiring an interest in distribution businesses that understand the fast-growing lifestyle market.
Gourmet Purveyors International (GPI) specializes in distributing trend-forward, original, healthy lifestyle brands, aimed at multiple demographics indifferent to traditional distribution channels and marketing tactics. GPI Chairman, Jon-Paul Chevalier, notes “I have said this before, but it bears repeating. When I founded Gourmet Purveyors, I understood from day one our business model had to be different than the drop and go monopoly-oriented distributors. We run very lean and cost-effective, and we create a demand in the marketplace for our brands from the ground up. It's a very grassroots effort. Our business model is based on targeting retail accounts intelligently. Retailers requirements and customer psychographic base vary widely. We take the time to ensure a good fit for both the retailer and the brand. We're in the lifestyle business, not simply the distribution business."
Clearly, Gourmet Purveyors is not a stereotypical traditional distributor. With a strong emphasis on understanding the dynamics of lifestyle and how food and beverages fit within that framework, GPI integrates emerging brands into the lifestyle market through original, highly effective distribution channels. Original brands require original distribution to gain a foothold within the marketplace, so strategically smart investors are paying attention to lifestyle distributors, a critical component of the food chain.
“We have been approached by investors who are interested in acquiring lifestyle brands and want to have a built-in, multi-channel distribution system from day one. That makes a great deal of sense and it will enable us to take GPI and our brands to the next level." said Chevalier.
Stewart Goldman, a veteran trend creator and Executive Vice President of Chinese Laundry Shoes and Accessories, a Los Angeles based international fashion brand, is eyeing the lifestyle centric food and beverage business with a view to entering the fray. “There is tremendous synergy between fashion and food, with both arenas overlapping. Gourmet Purveyors have built a substantial foothold with key retailers in critical lifestyle markets, that is hugely appealing. GPI's brand portfolio and distribution outlets are at the forefront of the lifestyle food and beverage revolution. Being able to get a brand on the right shelf, at the right time is my focus before investing in any brand. Intelligent distribution is king and GPI is at the top of the heap when it comes to creating demand and shelf space, from the bottom up."

Chevalier also said, “Understanding the value of GPI's intelligent, lifestyle distribution network, while being able to identify trends in the fashion, entertainment and food industries is the hallmark of an investor poised to succeed. My overall take-away is; with venture capitalists moving away from technology and focusing on the lifestyle food and beverage industry, increased emphasis will be placed on securing what we call 'lifestyle distribution', which deliberately at GPI, is very different than traditional distribution."

Gourmet Purveyors International distribute Boylans Soda, Balance Water, POP Chips, Noyu Tea, Route 11 Potato Chips and many other lifestyle brands in key Southern California markets.

For more information about Gourmet Purveyors International please visit, email href=""> or call +1-323.724.3400.

Bloody Good Stuff Mel Webster 310.382.0982

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