Positive interim summary of ITB Berlin 2013
At the ITB Berlin Convention, mobile and social media events were in sensationally high demand and reported a 50 percent rise in participants compared with 2012. The ITB Hospitality Day and ITB Business Travel Days also registered increased attendance. In 2013, visitor numbers on the first 2 days of the convention were 25 percent higher than in 2012. Over the first 3 days, participation in the social media and mobile travel services workshops and lectures at the eTravel World was twice last year’s figure. The ITB matchmaking event for bloggers, which this year took place for the first time, was also very well received. Around 100 bloggers from Germany and abroad were able to meet with exhibitors over a period of 2 days. A total of 250 bloggers from around the world visited ITB Berlin.
Commenting, Dr. Martin Buck, Director of the Competence Center Travel&Logistics Messe Berlin, said: “ITB Berlin has once again confirmed its role as the industry meeting place where growing emphasis is being put on content, informal searches for management positions in the hotel trade, for example, and examining the future prospects of tourism." On March 9 and 10, 2013, ITB Berlin opened its doors to the general public.
MEDIA CONTACTS: Messe Berlin - Michael T. Hofer, Group Press and Public Relations Director; ITB Berlin / ITB Asia - Astrid Zand, Press Officer, Messedamm 22, 14055 Berlin, Tel.:+ 4930 3038-2275, Fax: + 4930 3038-2141, Email: firstname.lastname@example.org , Web: www.messe-berlin.com