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Unaira Launches Destination Services Platform in U.S. and U.K. Through Amadeus Partnership

Unaira Launches Destination Services Platform in U.S. and U.K. Through Amadeus Partnership ( New booking platform gives travel and hospitality industry a turnkey solution to access world’s largest inventory of travel-related services through one interface

Unaira, a leading provider of destination content and services, announced today the launch of its Destination Services Platform (DSP) for the travel industry in the U.S. and U.K. This platform enables traditional and online travel agents, but also their end-user consumers, to book a wide range of travel-related services from multiple providers through a common interface. These services include airport transfers, sports and theatre tickets, activity breaks, and sightseeing tours. Unaira utilizes patent-pending technology and extensive resources to give travel agents the ability to increase revenues by offering these destination services in than 400 of the world’s top destinations—all in one place.

The partnership between Unaira and Amadeus allows travellers and retail partners to seamlessly purchase services from hundreds of destination content suppliers and consolidators such as Gray Lines, Activity Breaks, HolidayTaxis, LoungePass, MyTicketMarket, and Viator.

Through the service, travel agents can provide a premium service and increase customer loyalty, while earning extra revenue through customized and exclusive offers. Customers and agents able to easily review and manage their trips through Amadeus’ itinerary services portal and through Amadeus’ e-mail confirmation service. Unaira’s unique destination content can also be accessed and integrated by online travel retailers through a range of e-commerce solutions, such as API and custom white labels.

“Unaira’s market-leading technology provides consumers and travel agents greater access to a vast array of local service providers for an all-encompassing international booking solution which will be a tremendous benefit to all parties involved,” said Brice J. Bay, President and CEO of Unaira. “We are streamlining the entire process so that both travellers and agents will be able to easily plan entire trips from beginning to end with access to the best local destination information.”

Currently, more than 1000 travel agencies in the U.K and U.S. are able to use the Amadeus network to secure bookings, with plans to deploy Unaira’s services through the Amadeus Activities & Entertainment interface for agencies in Spain, France, and Germany over the next year. In addition to the service being a turnkey solution, the online travel industry can also utilize it as a custom “white label” solution and API.

“I am pleased this valuable service will bring huge benefits to all players in the travel distribution chain,” says Albert Pozo, Managing Director, Travel Services & Leisure, Amadeus. “Travellers will enjoy an expanded service enabling end-to-end trips and the booking of destination content for a greater travel experience. Providers will gain easy access to distribution through a global multi-channel network. Finally, retailers will be in a position to generate additional revenues from local content across the most important destinations with a highly productive booking tool.”

Booking agents using the Amadeus interface will also have access to the extensive range of Unaira’s Global City Guides, which are easy-to-use e-guides providing unbiased, expert travel advice for hundreds of cities Unaira has compiled through an extensive research process.


About Unaira
Unaira is a leading consolidator of destination services and technology provider to the travel and tourism industry. Unaira delivers various providers products through a broad reach of distribution channels. Unaira has developed a platform to aggregate leisure-related products into clear, wide-ranging categories such as event tickets, concert and theatre tickets, city tours, airport lounge passes, transfers and ground transportation and much more. The company supplies all merchant services and reporting to enable a “turn key” destination services solution to its distribution partners. Unaira is based in Zug, Switzerland with offices in The Netherlands, the US and France. More information about Unaira is available at:

About Amadeus
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.

The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. More information about Amadeus is available at:

Contact details:
Amadeus Media Relations Corporate & Marketing Communication
tel : +34 91 582 7809 fax : +34 91 582 0188

Jonathan Barnes
Creaxion for Unaira
tel: 01 404 495 4444

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