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Park Plaza Hotels Europe

( Park Plaza Hotels Europe announce a territorial sub-license agreement with Global V Hospitality Inc. for further expansion in the Middle East and North Africa.
LONDON, 2 May 2007 - Park Plaza Hotels Europe have signed territorial franchise rights for the Park Plaza Hotels & Resorts brand over to Canadian management company Global V Hospitality Inc. under a sub-license agreement covering Egypt, Morocco and the Gulf States.

The agreement will deliver an additional 20 hotels into the Park Plaza collection within three years, further solidifying the group’s presence in the Middle Eastern and African markets and bringing their total portfolio to 50 hotels across EMEA by 2010.

Micha Polak, Senior Vice President & Head of Development for Park Plaza Hotels Europe comments:
“The Gulf States, Egypt and North Africa are important and thriving business markets that fit perfectly within our development and growth strategies. I am delighted to have reached mutual agreement with Global V Hospitality and am personally looking forward to developing our exciting brand of upper full-service hotels under the leadership of their President, James Awad.”

Mr. Awad adds, “Global V Hospitality Inc have selected Park Plaza as the brand of choice for its powerful reservation platform Curtis-C which, having links to a worldwide network of travel portals will provide an invaluable revenue stream to our new and re-branded hotels. This partnership allows our hotels to reap the benefits provided by a truly global hotel brand. Park Plaza’s extensive sales, marketing and distribution connections, loyalty programmes and strategic airline partnerships will provide a huge incentive for hotels coming on board and I am delighted to bring this exciting proposition to them.”

Park Plaza Hotels Europe is in the midst of an aggressive expansion plan that includes hotels planned for Cologne, Nuremberg, Vienna, Dusseldorf, St Petersburg, Prague and other European key locations as well as Park Plaza Westminster Bridge London opening in 2010 and Park Plaza County Hall London in September of this year, adding some 1400 rooms to its London offering alone.

Note to editors -
About Park Plaza Hotels Europe
Park Plaza Hotels Europe is a full service hotel management company that was launched in 1993 with the vision to create a collection of upper full-service hotels to meet the demands of the contemporary business and leisure traveller. The collection includes 25 hotels under the Park Plaza Hotels & Resorts and art’otel brands. Completing the collection is the Plaza on the River Club and Residence, the company’s deluxe property in London. In total the portfolio offers 4,100 guest rooms in operation with a further 4 hotels already in development to increase the footprint to 5,900 rooms by 2010.

The company is dedicated to providing a highly competitive offering to hotel investors and operators. Through its partnership with Carlson Hotels Worldwide, the company is connected to a worldwide distribution network of travel agents and websites capable of delivering high volumes of business to its hotels. Strong sales, marketing, IT and operations led from three regional offices in Amsterdam, Berlin and London complete the package.

Alistair Watts - Director of Marketing
Tel: +44 7803 602 855

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