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Centara Hotels and Resorts launches new loyalty card

Centara Hotels and Resorts launches new loyalty card ( Centara Hotels&Resorts has launched a loyalty card, Centara The 1 Card, with members able to accrue points that can be redeemed for free hotel rooms at any of the company’s properties anywhere in the world, with no blackout dates.

The card was launched February 14, St. Valentine’s Day, under the campaign theme, “Loyalty from the Heart.”

Points are earned when the member stays in a Centara hotel or resort anywhere in the world, eats at a Centara restaurant, or uses a Centara spa, and also when shopping at a Central Retail Corporation outlet anywhere in Thailand.

Members collect their points when booking direct through the Centara website, and also when tour operators and wholesalers book rooms for them.

There are four tiers to membership, namely Classic, Silver, Gold, and Platinum Elite.

Members progress upwards through the tiers simply by earning more points, and at each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, and guaranteed room availability when staying on a paid-for basis.

Membership of Centara The 1 Card is free.

Centara The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

Memberships will also be marketed through Central Retail’s The 1 Card, which currently has in excess of 4 million members.

Centara - The 1 Card can be used at Centara hotels and outlets throughout Thailand and overseas, and points can be redeemed for free rooms in Thailand and the overseas hotels and resorts.

For more information about Centara The 1 Card, please contact tel 02769 1234 ext. 2 or email href=""> or see website

PHOTO: Thirayuth Chirathivat (4th left), Chief Executive Officer of Centara Hotels&Resorts, organized a press conference to launch the Centara The 1 Card loyalty program on Valentine’s Day and to appoint a Brand Ambassador for the program, Panadda Wongphoodee (3rd left), Miss Thailand 2000, at M23, Centara Grand&Bangkok Convention Centre at CentralWorld.

Also seen in the photo are Supatra Chirathivat (4th right), Senior Vice President for Corporate Affairs and Social Responsibilities; Chris Bailey (2nd left), Senior Vice President for Sales and Marketing; Thirakiati Chirathivat, (3rd right), Vice President for Procurement; Marvin Bemand (far right), Director of Loyalty Marketing of Centara Hotels&Resorts; Rawee Puaphornphong (2nd right), Vice President for Customer Relationship Management, Central Retail Corporation Company Limited; and Bernard Quek (far left), CEO Global Hospitality Solutions.

MEDIA CONTACT: Centara Hotels & Resorts, 999/99 Rama 1 Road, Pathumwan Bangkok 10330, Thailand, Tel: +66 (0) 2 769 1234, Fax: +66 (0) 2 769 1235, Email:

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