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Africa Travel Association (ATA) Hosts Inaugural Africa Tourism & Sports Marketing Seminar in Partnership with Corporate Council on Africa (CCA) at The New York Times Travel Show

Africa Travel Association (ATA) Hosts Inaugural Africa Tourism & Sports Marketing Seminar in Partnership with Corporate Council on Africa (CCA) at The New York Times Travel Show (Forimmediaterelease.net) As part of its continuing efforts to raise global public awareness on the richness of Africa as a potential site for investment and business in the travel and tourism industry, the Africa Travel Association (ATA), a global travel trade association promoting tourism to Africa since 1975, will organize the first ever, US-based Africa Tourism&Sports Marketing Seminar. Sponsored by The New York Times Travel Show 2008, the event will take place at the Jacob K. Javits Convention Center on Wednesday, February 27 and Thursday, February 28, 2008. The Corporate Council on Africa (CCA), a non-profit membership organization dedicated to enhancing trade and investment relations between the USA and Africa, is co-sponsoring the event. The ATA-CCA seminar provides a unique opportunity to showcase Destination Africa and its 53 nations to top travel trade experts.


WHAT: Africa Tourism&Sports Marketing Seminar

WHEN: Wednesday, February 27 and Thursday, February 28, 2008

WHERE: Jacob K. Javits Convention Center, New York, NY

WHO: African, North American, Caribbean, European and Asian participants from the public and private sectors, including: Travel Trade Experts, Travel Trade Media, Business, Finance, Real Estate, Infrastructure, Investment and SME leaders, Sport Marketing Firms, African Diaspora Community, Diplomatic Community, Travel Agents and Tour Operators specializing in Africa, and Airline Representatives

SESSIONS: Destination Branding • Trends&New Directions in Travel to Africa• Safety and Security • Pitching Africa to the Media • Entrepreneurial Opportunities in the Travel Sector in Africa • Doing Well, Doing Good: Travel, Tourism and Social Responsibility • The Role of the Celebrity Spokesperson • Accessing Africa from North America and the Caribbean • Going Green: Travel and Climate Change

Contact: Nathalie Philippe Tel: +1-212-447-1357 Email: nathalie@africatravelassociation.org Website: www.africatravelassociation.org

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