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Seychelles Minister for Tourism and Culture congratulates Seychelles Tourism Board 2012 achievements

Seychelles Minister for Tourism and Culture congratulates Seychelles Tourism Board 2012 achievements ( The Seychelles Minister for Tourism and Culture, Alain St.Ange, congratulated the Seychelles Tourism Board for their 2012 achievements and he took the opportunity of the “staying connected” meeting at the Bel Ombre Offices to outline that 2013 should be designed around re-looking into innovative strategies to continue to consolidate the Seychelles position as a tourism destination.

Minister Alain St.Ange said that even when Seychelles was recording a negative visitor arrival number from its traditional core markets ever since direct non-stop flights were discontinued, the islands were defying the norms by seeing continued growth in its overall visitor arrival figures.

Minister Alain St.Ange was speaking during the Seychelles Tourism Board’s annual general staff meeting organized as part of his strategy to remain connected to staff within the Ministry of Tourism and Culture. The Minister said that at the 2012 annual marketing meeting to be held on December 11-14, the biggest challenge for Seychelles is to firstly re-define and then to build on marketing strategies that are innovative enough to take Seychelles through the year 2013 and beyond.

“The merging of culture and tourism is a chance to assess and remold the way we’ve been working as a tourism body. It has given tourism a bigger portfolio to play with, and it is essential that we work together as a team to see how we can use this change for the betterment of our ministry. We cannot consolidate our tourism industry unless we have culture as the plus to our sun, sea, and sand as a country, and there can be no culture if we do not have our people integrated in our tourism industry that remains the pillar of our economy,” said Minister St.Ange.

Chairing the meeting at the Seychelles Tourism Board’s conference room at Bel Ombre in the presence of the Chief Executive Officer, Elsia Grandcourt, and the Special Advisor to the Minister, Raymonde Onezime, Minister St.Ange said that 2012 will close with a visitor arrival figure that will be better than originally forecasted. “We will fare better, because we have been proactive, and because we never sat on our laurels, but instead went out opening new doors as we worked to keep Seychelles visible in all our main markets. A fisherman cannot catch fish sitting on a stall in the fish market, he needs to get to the fishing bank and get his line into the sea. A tourism marketing person needs to get out if he is to bring positive results, and this is getting into the market and selling Seychelles,” Minister St.Ange said.

Seychelles is expecting its visitor arrival figures to record a marked increase over its 2011figures which had already seen a remarkable increase on the previous year.
“In 2012, the Seychelles tourism industry did experience hard times because of the economic recession in our key traditional markets, and because of the pull out of direct flights from our core markets. In 2013, we expect it to be another difficult year for the industry especially because of issues affecting the economies of these same traditional key markets. We must, therefore, continue to remain united as a team, work together with the one aim of achieving our targets, and ensure that our country’s economy continues to do well,” said Minister St.Ange.

The Chief Executive Officer of Seychelles Tourism Board, Mrs. Elsia Grandcourt, used the meeting to present a breakdown of Seychelles Tourism Board’s 2012 marketing achievements and the Board’s staff welfare training plans and set targets. She urged the team of the Seychelles Tourism Board to work even harder as a team to unlock the organization’s real potential.

“The Seychelles Tourism Board has space for those committed to move forward with the country and its tourism industry,” said Elsia Grandcourt.

The Seychelles Tourism Board’s new organization structure, to be announced in 2013, will see the revamping of the News Bureau and its E-marketing sections, and the consolidation of the Seychelles Tourism Board Overseas Offices are some of the key points touched upon by the Minister.

In an open question-and-answer session, the Minister and his team also answered questions and listened to the concerns raised by the staff.

It was announced that effective 2013, the Minister and his team will meet all the staff in the Ministry of Tourism and Culture twice during the year for the staff meetings before closing the year with a Ministry’s General Staff meeting.

PHOTOS: Top L-R - Chief Executive of Seychelles Tourism Board Elsia Grandcourt, Minister Alain St.Ange, and Special Advisor to Minister Raymonde Onezime; Bottom - Seychelles Tourism Board workers attending the meeting / Photo from Seychelles Ministry of Tourism and Culture


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