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Hawaii Tourism Authority's Festival Campaign Wins International Awards

Hawaii Tourism Authority's Festival Campaign Wins International Awards ( HONOLULU – The International Festivals & Events Association (IFEA) recognized the Hawai‘i Tourism Authority (HTA), the state agency for tourism, with eight prestigious IFEA/Haas & Wilkerson Pinnacle Awards for the organization’s Festivals of Hawai‘i Post-Arrival Promotional Campaign. Awards were presented at the 52nd Annual IFEA Convention & Expo in Atlanta, Ga. on September 19, 2007.

“It is wonderful that the Festivals of Hawai‘i Post-Arrival Promotional Campaign is receiving international recognition,” said Rex Johnson, president and chief executive officer of HTA.
“This campaign helps to stregthen Hawai‘i’s festivals as a unique and recognizable brand, and supports long-term sustainability for Hawai‘i’s festivals and the economic well-being of tourism in Hawai‘i.”

The Festivals of Hawai‘i Post-Arrival Promotional Campaign was launched in January 2007 and runs through the end of the year. The campaign’s intent is to inform and educate post-arrival
visitors, as well as residents, of the many festivals and events that provide quality and enriching experiences. Promotional elements include advertisements, editorial coverage, public service announcements, Web site promotions, video programs on in-room hotel channels and quarterly calendars. This program falls under the HTA’s tourism product development initiative within the Hawai‘i Tourism Strategic Plan: 2005-2015, which aims to enrich and diversify Hawai‘i’s
tourism product and increase visitor spending and average length of stay.
The HTA received awards in the following categories:


• Best (local) Full-Length TV Program
• Best Ad Series
• Best Single Magazine Display Ad
• Best Miscellaneous Printed Materials (single page)
• Best New Promotion

• Best TV Promotion (ad spot or PSA)
• Best Media Relations Campaign
• Best Single Magazine Display Ad

The IFEA was founded in 1956 and is the premier association supporting and enabling festival and event professionals worldwide. Its mission is to inspire and enable those in the industry to realize their dreams, build community and sustain success through celebration. For more information, visit

The Hawai‘i Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawai‘i tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information, please visit

For more information, contact:
Sharon Freitas
Director of Communications
Hawai‘i Tourism Authority
(808) 973-2272

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