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Park Place Embarks on a New Magical Holiday Tradition with Santastic™ Experience

Park Place Embarks on a New Magical Holiday Tradition with Santastic™ Experience ( Park Place in Tucson, Arizona unveils a new one-of-a-kind holiday experience that will make adults reminisce of their childhood and children burst with excitement. This innovative experience, Santastic™, takes visitors on a magical journey through interactive components guaranteed to awaken every sense.

The Santastic experience debuts at Park Place on Thursday, November 15th at 11am and continues through December 24th.

Upon entering the world of Santastic, families are enticed by captivating features such as:
• Santa’s mailbox, where once opened, a blast of peppermint-scented snow helps zip letters directly to the North Pole.
• Energized Santa’s helpers who escort families through a winding, scent-filled road of the exhibit.
• A very accurate Naughty or Nice meter – just pull the lever and await your fate.
• The big man himself, Santa Claus, who diligently listens to everyone’s holiday wishes – and delights crowds with a few magical surprises up his sleeve.

Throughout the Santastic journey, shoppers listen to original holiday music, experience brilliant snow and light shows and are cheered on by Santa’s helpers every magical step of the way. In addition, each family receives a photo card at the start of their experience that captures every spontaneous smile, giggle and reaction.

“Santastic is a celebration of Santa Claus and the magic he invokes in the hearts, minds and dreams of children and their families,” said Doug Johnson, director of strategic partnerships and member of the experience team at General Growth Properties, Inc. “Our hope is that families embrace the invitation to prepare, participate and experience Santastic, as we customize each step and present a place that both they and Santa Claus deserve.”

Santa Believes in Me
Consumers also can experience a part of Santastic by visiting The Web site includes an overview of Santastic, photos and video of the experience, mall locations and hours of operation. In addition, families are encouraged to visit the site to complete and print the “Letters to Santa” form to place directly in Santa’s mailbox located at the Santastic exhibit.

Park Place is recognized as one of America's Premier Shopping Places, the nation's larget collection of tourism-oriented shopping and dining destinations located throughout the U.S.A. For a complete listing of America's Premier Shopping Places and special offers for travelers, please visit

Park Place is owned and/or managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded real estate investment trust (REIT) based upon market capitalization. General Growth has ownership interests in or management responsibility for a portfolio of approximately 200 regional shopping malls in 45 states, as well as ownership and management interest in shopping centers in Brazil and Turkey and ownership interests in master-planned community developments and commercial office centers in the U.S. The Company’s portfolio totals approximately 200 million square feet and includes more than 24,000 retail stores. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit

Kathy Anderson 602/678-1007 or Tami Ivy 520/747-7575

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