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Chaophya Park Hotel, Bangkok Launches New Mandarin Language Web Site

Chaophya Park Hotel, Bangkok Launches New Mandarin Language Web Site (Forimmediaterelease.net) Now in three languages, the award winning Chaophya Park Hotel, Bangkok, launched its new-look website www.chaophyapark.com recently, to provide more personalized customer care enabling guests to explore its corporate website in one of three languages of their choice.
The innovative site opens its virtual doors to the international public, responding to current demands and further demonstrates the company’s aggressive expansion. With this new feature, web users can access the Chaophya Park Hotel site not only in Thai and English, but in Mandarin as well.

General Manager, Mr. Andrew Wood, commenting on these improvements said, “By making our website content available in multiple languages, the Chaophya Park Hotel is better able to respond to the universality of the internet and satisfy market demands.”
“English is generally accepted as the business language of Asia however, Thai and Mandarin language sites are important, in order to show that we are serious about doing business in this new age of speed and connectivity.”
Adding, “If we are to tap into the 1.3 billion Chinese Market , with an estimated 34 million outbound holiday makers, then Mandarin language is essential,” he said.
Mr. Wood added, “Chinese arrivals in Thailand stood at over one million last year, up from 761,904 the previous year, with growth of 11.37% expected this year. This is a market that will dominate Asian tourism planning in the next 5 years along with India. We have to raise the bar in our marketing effort, if we are to gain improved market share, especially in the lucrative corporate sector.”
Discussing future tourism trends, Mr. Wood said, “ Currently Thailand as a whole receives more than 55% of its inbound international arrivals from Asia. I forecast that this will rise to almost 65% by 2012,” he said.
The award winning Chaophya Park Hotel is a luxurious 402 bedroom hotel on Rachadapisek Road, just 10 minutes from Sukhumvit Road. Getting around town on business or to simply shop couldn't be easier with the MRTA subway (linking to the skytrain) just a few minutes walk from the hotel's entrance.
Offering 5 distinct styles of accommodation the hotel is the one everyone is talking about, offering a full range of services at affordable prices, 24 hours a day.
With both traditional and 'hi tech' modern restaurants (5) and impressive wine cellar, it is the place Bangkokians gravitate towards for its famous name restaurants including the renowned Kao Tom Buffet and Mori Grill Restaurant.
The hotel boasts a full length golf driving range with 45 tee off positions; a massage centre; Bali Spa and fully fitted fitness centre and outdoor pool. The hotel was the first in Thailand to offer complimentary WiFi and internet access in guest rooms and all public areas. Parking for 900 cars. For further details see www.chaophyapark.com.

Please contact: Khun Catareeya, Marketing Communications Manager
Email: catareeya@chaophyapark.com

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