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Melville implements lead manager app at EIBTM to deliver more ROI for exhibitors

Melville implements lead manager app at EIBTM to deliver more ROI for exhibitors ( This year, EIBTM ( ), the leading global event for the meetings and events industry will offer the benefits of a lead manager app in conjunction with Melville Data Services.

Graeme Barnett, Reed Travel Exhibitions EIBTM Event Director, commented: “We understand how seriously exhibitors take their participation at EIBTM and the pivotal role the show plays in supporting them to secure genuine business leads. This tool will help all of our exhibitors collate business leads more effectively and follow them up in a meaningful and productive way."

The app, developed by Melville, will allow exhibitors to collect real time sales leads through scanning visitor badges as they attend the stand. Upon scanning the badge, exhibitors can instantly retrieve visitor data as well as entering important information about the contact and essential requirements of their event. The tool is available offline, can be used anywhere on the show floor, and adds to the standard light pen services already offered, providing even more choice for exhibitors.

“The use of this quick and easy-to-use lead capture tool encourages exhibitors to take the information they require to follow up leads quickly and accurately and improve their conversion… It's not just the product we want to get right, but the exhibitors' overall show experience," commented Clair Ray, Exhibitor Services Manager, Melville Data Services.

Exhibitors can easily obtain Melville's Lead Manager tool through ordering a Scanner or downloading the Lead Manager App to their handset via the EIBTM E-Zone.

EIBTM 2012 takes place November 27-29, Fira Gran Via Barcelona; visit to find out how to register. The EIBTM Forum will take place on November 26 in Fira Montjuic, Barcelona City Centre, visit to register to attend.

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