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At BTC Italia for Events promotes the Italian offering. With a special quality award giving ceremony

At BTC Italia for Events promotes the Italian offering. With a special quality award giving ceremony (Forimmediaterelease.net) On 8 and 9 November, at the Rome Expo Centre, Italia for Events will be a concrete reference point for buyers wishing to contact the best that the regions represented at the event have to offer. And on Thursday 8, sponsored by IFE, a special evening’s entertainment in the heart of Rome with the Italia for Events awards for journalists and Italian destinations. The international press is warmly invited to take part.

At BTC Italia for Events
promotes the Italian offering. With a special quality award giving ceremony

24th October 2007 - On 8 and 9 November, at the Rome Expo Centre, Italia for Events will be a concrete reference point for buyers wishing to contact the best that the regions represented at the event have to offer. And on Thursday 8, sponsored by IFE, a special evening’s entertainment in the heart of Rome with the Italia for Events awards for journalists and Italian destinations. The international press is warmly
invited to take part.
Italia for Events will be taking part in BTC International (8 and 9 November, new Rome Expo Centre) with a stand that will be a reference point for buyers interested in the Italian offering. They will be welcomed by a professional team ready to direct them to the stands of the individual regions, with solutions that meet their demands.
Italia for Events is a network of 17 regions and autonomous provinces, plus ENIT – the National Tourism Agency – and Federcongressi, with the support of the government. Its aim is to promote and market the Italian offering for the meeting and incentive industry.

Elegant and comfortable, the 160 sq m Italia for Events stand (Pav. 14, L2-M9) will feature a flat plasma screen showing views of Italy for the MICE and panels with the most significant images of the regions in the IFE network. A pleasant meeting room is set aside for talks between buyers and operators belonging to IFE while a smart bar, run by Enoteca di Siena, will provide a space for socializing and relaxation.

Paolo Cocchi, the new councillor for Culture, Tourism and Trade for Tuscany, IFE’s leading region – a man with consolidated political experience who has taken over from Anna Rita Bramerini – explains: “We have opted for this formula to heighten awareness of the qualified offering of IFE’s member regions, while at the same time promoting our own network and the product club.”
Top IFE awards The special “Serata Italia” evening on Thursday 8 November is an event sponsored by IFE. Addressed to buyers and journalists, it is to be held at the Spazio Etoile, in the heart of Rome. The programme includes the chance to enjoy excellent Italian food and wine as well as some musical entertainment.
The highlight of the evening will be the “Italia for Excellence” award-giving ceremony. Launched by Italia for Events, the competition aims to give due recognition to the best-organized and best-coordinated Italian destinations, to the most effective re-launch/communication plans and to the best Italian and foreign journalists reporting on the meeting&incentive industry.

Italia for Events Press Officer Rossella GIOVANNINI press@italiaforevents.it tel. +39 02 2940.2087

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