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IMEX injects fresh format into new Association Day programme

IMEX injects fresh format into new Association Day programme ( IMEX has introduced several new and innovative meetings techniques into the programme for its next Association Day, announced today.
With help from the World Café and Wiki Workshops, the Association Day (April 21st 2008), which provides a dedicated and discreet learning opportunity for 250 association meetings buyers, will offer guests more interactive and dynamic content than in previous years.

Paul Borawski, Executive Director&Chief Strategic Officer for the American Society of Quality, and World Café facilitator, will lead a session on “Innovation in Association Management”. The World Café concept provides meetings with a simple methodology for hosting conversations. The process ensures that participants’ discussions are linked together so that they build on each other as people move between groups and share ideas. The World Café approach to meetings has recently grown in strength across Latin America, Asia and the USA but is still relatively unknown in Europe.

Similarly, a session on “Meetings technology - Tomorrow's toolkit” will be run in the brand new format of a Wiki Workshop. This new meetings concept aims to produce immediate results within small groups by providing them with flawless technology and a “Wiki” template to guide their thinking towards a clear outcome.

Says Carina Bauer, IMEX Marketing and Operations Director, “Our new programme will be very forward-looking and inspiring, with plenty of scope for participation. The Association Day audience has a great deal of experience and knowledge to share, and we hope that by increasing opportunities for peer-to-peer contact, we will help generate more discussion and, ultimately, more change for the better.”

The educational programme organized by ICCA (The International Congress and Convention Association) will also include a session on Corporate Social Responsibility (CSR) – guiding delegates on how to create a sustainable CSR strategy which promotes strategic objectives and motivates members. MCI will run a series of round-table discussions later in the day giving delegates the opportunity to discuss topics as diverse as membership recruitment&retention to conference VAT; as well as a number of sessions dedicated to German association executives.

The educational sessions will be followed by the popular Association Evening reception at the Intercontinental Hotel in Frankfurt, which allows recognised industry suppliers and exhibitors to network with association buyers. Over the past five years, this reception has become the largest event on the IMEX calendar.

Online registration is now open for The IMEX Association Day, which will again benefit from the high quality facilities of the Congress Centre, Messe Frankfurt. The full programme can also be viewed online at

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Editors Notes:
+ IMEX 2008 will take place from 22-24 April in Hall 8, Messe Frankfurt.
+ Over 3,500 hosted buyers from almost 60 world markets attended IMEX 2007, amongst an overall trade visitor total of 8,310.
+ A virtual exhibition continues online throughout the year at
+ An extensive library of IMEX research and industry research can be downloaded from
+ Awards IMEX has won:
- 2006 AEO (Association of Exhibition Organisers) award for ‘Best Trade Show’
- 2005 AEO (Association of Exhibition Organisers) award for ‘Best Visitor Experience at a Trade Show’

Media Contacts: - Carina Bauer, Tel +44 (0) 1273 227311 Email: - Kit Watts, South PR +44 (0) 1273 773002 Email:

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