WTM 2012 hosts world first by Palladium Hotel Group
Palladium Hotel Group has become the first hotel group worldwide to offer Paytouch, which allows visitors to its Ushuaia Ibiza Beach Hotel to make purchases with the touch of their fingertips though biometric technology giving guests and partygoers a secure, cash-free holiday experience.
In 2011, Palladium Hotel Group successfully pioneered a live Facebook sharing experience. A first of its kind in the hotel, music, and travel market, visitors to Ushuaia Ibiza Beach Hotel were able to share their holiday experiences on Facebook in real time using RFID bracelets and totems distributed across the hotel. In just over two months, Ushuaia Ibiza Beach Hotel had in excess of 70,000 Facebook “likes,” and more than 2000 registered users of the new RFID wristbands, of which approximately 90% became Facebook “fans.” Today, Ushuaia Ibiza Beach Hotel has over 176,000 Facebook followers and more than 32,000 followers on Twitter.
For WTM 2012, Palladium Hotel Group in collaboration with Paytouch is bringing a combination of the two technologies to WTM 2012.
World Travel Market delegates will be able to log in to Facebook using their fingertips at the four Palladium Facebook Pods placed around ExCeL-London. From the pods, users will be able to update their status and upload pictures taken directly from the camera totems.
Alfonso Gimenez, Associate Director of Marketing, said: “Palladium Hotel Group is proud to be leading the way in technology and looks forward to demonstrating the practical applications of Facebook for the hotel and travel industry.”
The biometric technology developed by Paytouch, twinned with the existing Facebook sharing options mark a significant advancement for technology, and WTM is the ideal platform to launch this exciting initiative.”
Reed Travel Exhibitions Director of World Travel Market Simon Press said: “We are delighted to be able to demonstrate Palladium Hotel Groups’ innovative technological initiatives.
“Both the Facebook totems and the fingerprint payment system offer the hotel’s visitors and party-goers a great experience, and I am pleased that World Travel Market delegates will be able to sample and enjoy this experience at WTM 2012.”
MEDIA CONTACT: Nicole Collett, Press and PR Executive, World Travel Market, Tel: +44 (0) 20 8910 7836, Fax: +44 (0) 20 8334 0624, Web: www.wtmlondon.com