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atlarge.com Champions a better deal for the business traveller at World Travel Market 2007

atlarge.com Champions a better deal for the business traveller at World Travel Market 2007 (Forimmediaterelease.net) As IT media partner to Technology and Online Travel @ WTM, silicon.com (www.silicon.com), a part of CNET Networks UK, will be at World Travel Market showcasing their new website, atlarge.com (www.atlarge.com) between Monday 12 – Thursday 15 November at ExCeL London.

Over the year atlarge.com has been gaining a reputation as the resource for business travellers where they can read or write about, and – crucially – rate, various criteria at all the world’s commercial airports, including wi-fi, cellular net access, the availability of power points, comfort and cost.

Fiona Jeffrey, Chairman of World Travel Market, said: “Having silicon.com as the IT media partner of World Travel Market’s Technology and Online Travel sector highlights the need for news of the latest technology for those in the travel business. atlarge.com is an exciting new venture that aims to make life easier for the business traveller, an approach which resonates with the objectives of the fastest growing sector of World Travel Market.”

The atlarge.com seminar on Tuesday 13 November will also cover the Fair Wi-fi campaign that has been running on silicon.com. The overall theme will be about the future of planning business travel and how atlarge.com is achieving its aim to be an online service for those who need to ‘travel connected’.

Tony Hallett, editor and site director of silicon.com and atlarge.com, said: “World Travel Market is an ideal platform for atlarge.com to reach out to the global business traveller. Our research shows that business travellers are increasingly turning to each other to get a better deal on the road and atlarge.com is providing them with the means to do so.”

Tony Hallett will lead the session to set out the concerns of business travellers today. He will then look to the future, touching on how to service travellers with technology and the impact of individuals no longer making their decisions with advice from corporate travel departments or hotel front desks, but based on their own internet research.

EyeforTravel eyes up the future of online travel

EyeforTravel Research will present new findings from around the world and discuss key trends and developments in the global online travel scene at World Travel Market on Monday 12 November.

” Research is the backbone for the technology and online travel sector of the travel industry and EyeforTravel will be setting out the latest digital trends at World Travel Market that will enable travel businesses to plan ahead and make crucial decisions for their future success, added Jeffery.

“World Travel Market will provide us with the opportunity to demonstrate how rapid the growth of the online travel market has been over the last few years and how it is set to continue”, said Amy Scarth, head of research for EyeforTravel.
“For travel companies anywhere in the world, the Internet certainly presents both opportunities and challenges. Understanding travel purchasing trends can be daunting.

“EyeforTravel identifies where the lucrative travel markets are, how the consumers are buying travel and what they’re buying online.”

Incorporating an overview of European online travel with insights into individual European travel markets and online purchasing behaviour, the seminar will also present in-depth sector analyses and new findings from other regions such as India, China and Latin America that will profile the global e-traveller on a wider scale.

Exhibitors at World Travel Market’s Travel Technology and Online Travel area - the first to sell-out - will mirror the most recent advances in the digital world. Online travel is seeing explosive growth of 20% with the sector predicted to be worth over £33 billion in the European Union alone by 2011.
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16 October 2007
The picture below is available in high res format to accompany this release.

Tony Hallett, site director of silicon.com speaks at a keynote seminar at World Travel Market on Tuesday 13 November
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NOTES TO EDITORS

Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.

Reed’s portfolio of over 460 events serves 52 industry sectors, including:
aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics and travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of £4.8 billion (US$ 8.4 billion) (2004).

Reed Travel Exhibitions organise 17 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives&Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel&Meetings Exhibition (CIBTM), Latin American&Caribbean Incentive&Meetings Exhibition (LACIME), Gulf Incentive Business Travel&Meetings (GIBTM) and Asia Luxury Travel Market (ALTM).

For further press information, please visit the Reed Travel Exhibitions’ website on www.reedtravelexhibitions.com

For further media information telephone Allison Tuffrey-Jones on +44(0)7970 685 286 or email allison@janelarcombecommunications.com

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