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Sky's the Limit with go&pay - A Travel Industry FIRST - Online Travel Retailer Offers Cash Payment Option

Sky's the Limit with go&pay - A Travel Industry FIRST - Online Travel Retailer Offers Cash Payment Option ( go&pay, the UK’s original cash-based payment service for Internet shopping, is flying high with Sky Transfers, a leading online holiday and business airport transfer service that currently attracts over three million hits per month. go&pay has now been adopted and is already increasing Sky Transfers’ ( addressable target audience.

With over 16,000 vehicles at its disposal operating to nearly 300 airports worldwide, Sky Transfers offers customers a truly unique and specialist transportation service. Whether they require an air-conditioned car or mini-van to ferry their party from airport to holiday apartment, or a helicopter or sea plane to whisk them onwards to their yacht or villa, the appropriate mode of transport is always available!

Using go&pay, customers wishing to pre-arrange any form of onwards or return airport transportation can now book on-line and then pay off-line in cash at any one of the UK’s 24,000 outlets with a payzone terminal. Apart from offering additional payment choice and convenience to cash-only customers, go&pay also enables those who have had their credit/debit cards declined to complete the transaction with cash.

After selecting their journey, customers simply click on the go&pay option during checkout to generate a unique barcoded invoice which, once printed, reserves the vehicle for three days. Following barcode scanning of the invoice and payment by cash at any payzone payment outlet, a customer receipt is issued. The booking confirmation is despatched by Sky Transfers following confirmation of monies received.

“We are delighted with go&pay,” said Colin Bland, general manager of Sky Transfers, a division of The Holiday Factory. “Within only a few weeks of going live our Sky Transfers division received a surprising number of bookings via the go&pay option. It is also proving a valuable backstop in situations where a card has been declined or passed expiry. go&pay is good for clients and good for business.“

Cash remains a hugely popular payment method in the UK, with three-fifths* of all current payments made using notes and coins. Over six million* consumers in Britain are without bank accounts or plastic cards and a further four million** prefer not to divulge personal account details over the Internet. Now these 10 million consumers are no longer excluded from joining the online shopping revolution.

Other key benefits to retailers offering go&pay include lower processing charges compared to those typically levied by banks for online card transactions and a service which is both easy and inexpensive to implement on merchant sites, requiring only minimal IT support.

* Source APACS
**Office for National Statistics

Note: go&pay ( is trademark protected and the property of

About – the company behind go&pay
With over 750 clients and over 1700 payment schemes in operation, is the UK’s leading end-to-end 24/7 payment and revenue collection service provider for the public and private sectors.

Over 45,000 outlets now accept payments on’s electronic swipecard network with other payment methods including the Internet, telephone (IVR), Direct Debit and barcoding. For more information visit

For further information: Shelley Eyers / Annie Neesham +44 (0) 1432 852 424 Media Contacts: Nigel Parker / Dulcie Mclerie STRATEGIC PR +44 (0)1494 434 434 Nina Bland Sky Transfers +44 (0)1268 459576

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