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Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti

Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti ( President of Tanzania, H. E. Jakaya Mrisho Kikwete, announces launch of First Ever TV campaign “Tanzania: Land of Kilimanjaro, Zanzibar and The Serengeti”.
(October 2, 2007, New York, New York) – H. E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania, announced the launch of the first-ever TV tourism campaign in the American Market, Tanzania – Land of Kilimanjaro, Zanzibar and The Serengeti. The VIP reception for Tanzania’s travel industry partners took place on Sept. 27, 2007 at Tavern on the Green in New York City.

The launch of the campaign was timed to coincide with President Kikwete’s visit to New York to speak at the UN General Assembly, as well as to accept the “African National Achievement Award on behalf of the People of Tanzania at a Gala organized by the Africa- American Institute. The Dinner took place on September 19, 2007 at the Ritz Carlton Hotel in New York City. The TV campaign is being aired on CNN, CNN Headline News, CNN Airport as well as CNN.COM.

Among the many Senior Tanzania Government officials present at this VIP reception were H. E. Ambassador Ombeni Y. Sefue, Tanzania’s Ambassador to the US and H. E. Dr, Augustine Mahiga, Tanzania’s Permanent Representative to the UN. The Hon. Professor Jumanne Maghembe, Minister of Natural Resources&Tourism, led the tourism delegation which included Ms. Blandina Nyoni, Permanent Secretary, Ministry of Natural Resources&Tourism (MNRT); Mr. Peter Mwenguo, Managing Director, Tanzania Tourist Board (TTB); Mr. Gerald Bigurube, Director General, Tanzania National Parks, Mr. Bernard Murunya, Chief Conservator, Ngorongoro Conservation Area Authority (NCAA) and Ms Mary Mmari, Assistant Director of Tourism, MNRT.

Tanzania Tourism is booming and currently America is the number two source market of visitors to Tanzania. Tourism Minister Hon Prof. Maghembe said “one of the objectives of this TV campaign is to boost American travel to our country so it becomes the number one source of visitors to Tanzania worldwide. We are confident that our media campaign, together with a simultaneous Tanzania Travel Agent Specialist Program offered by Travel Agent University, we will be able to reach this goal by 2008”

In addition to the tour operators selling Tanzania, other industry partners attending the reception represented airlines, hoteliers, professional travel organizations including Africa Travel Association (ATA), American Tourism Society (ATS), United States Tour Operators Association (USTOA) and American Society of Travel Agents (ASTA).

About Tanzania

Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 25 % of the land protected by the Government. It boasts 14 National Parks and 34 game reserves. It is the home of the tallest mountain in Africa, the legendary Mt. Kilimanjaro; The Serengeti, named in October, 2006, the New 7th Wonder of the World by USA Today and Good Morning America; the world acclaimed Ngorongoro Crater, often called the 8th Wonder of the World; Olduvai Gorge, the cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now the largest National Park in East Africa; the spice islands of Zanzibar; and seven world Heritage Sites. Most important for tourism, the Tanzanian people are warm and friendly, speak English, although Kiswahili is the national language, and the country is an oasis of peace and stability with a democratic and stable government


Photo : H. E. President Jakaya Mrisho Kikwete with tour operators selling Tanzania in the US market.

From left to right: H. E. Hon. Prof. Jumanne A. Maghembe, Minister of Natural Resources&Tourism, United Republic of Tanzania; Edwin Waluye, Zizini; Alan Lobo, Micato Safaris; Robin Tauck, Tauck World Discovery; Judy Wineland and Rick Thomson, Thomson Safaris; H. E. Jakaya Mrisho Kikwete, President of the United Republic of Tanzania; Rumit Mehta, Safari Ventures.

For more information about Tanzania visit

Editorial contact in the US: Karen Hoffman, The Bradford Group, (212) 447-0027; email

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