170 top EHL students compete for the winning strategy in the EHL-UNWTO Silk Road Think Tank
Over the past eight weeks, EHL students have been working through their strategic management course to come up with 5-10 year strategies for 10 UNWTO Member States as part of their final assessment before graduating. Students were tasked with preparing innovative and feasible strategies for Albania, Armenia, Azerbaijan, China, Greece, the Republic of Korea, Iran, Russia, Turkey, and Ukraine. The strategies were developed in line with the UNWTO Silk Road Action Plan 2012-2013 and the UN Millennium Development Goals.
During the Think Tank, students had the opportunity to present their strategies to UNWTO officials and Member States, who then judged and selected the 3 winning teams. The program concluded with an open panel debate on how to overcome the major challenges facing tourism development across the Silk Road.
“The UNWTO Silk Road Program plays an important role in bringing the countries of the Silk Road together again to foster growth and sustainable tourism development,” said UNWTO Secretary-General, Taleb Rifai, “We are, therefore, delighted to be working for the first time with Europe’s top hospitality management school on this highly-innovative initiative to the benefit of the Silk Road.”
Michel Rochat, General Director of EHL, said: “The hospitality sector has always been a link between people and culture, and our students reflect this tradition. Allow me to thank country officials for recognizing the significant contribution of the youth of today for the development of their tourism strategies.”
The 27 reports prepared by the students cover topics such as social media and mobile technologies, transport, infrastructure, capacity building in hospitality management, intangible heritage, and the restoration of cultural sites, including caravanserais. A comprehensive report on the strategies from the EHL/UNWTO Silk Road Strategy Challenge will soon be available on the UNWTO website.
UNWTO Silk Road Program: http://silkroad.unwto.org/
Ecole Hôtelière de Lausanne: www.ehl.edu/eng
MEDIA CONTACT: Principal Media Officer, Marcelo Risi, Tel: (+34) 91 567 81 60, Email: mrisi@UNWTO.org , Web: www.UNWTO.org ; UNWTO Communications Program, Tel: +34 91-567-8100, Fax: +34 91-567-8218, Email: comm@UNWTO.org