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Second South African Travel Blog Conference for Cape Town in August

Second South African Travel Blog Conference for Cape Town in August ( Cape Town will play host to the Getaway Travel Blog Conference for the second year running on Saturday, August 4, 2012, at the Upper Eastside Hotel in Cape Town.

In partnership with Cape Town Tourism, the conference will present local blogosphere experts and top international bloggers who will cover a wide range of topics on travel blogging from how to get inspired, to building your brand and leveraging social media platforms.

Cape Town Tourism CEO, Mariëtte du-Toit Helmbold, will speak on “Travel in the digital space” and Getaway magazine Editor, Cameron Ewart-Smith, will share his thoughts on “How to get inspiration for your travel blog.”

In addition, this year’s guest speakers also include international travel bloggers:

• Keith Jenkins of Velvet Escape luxury travel blog href="mailto:(@velvetescape">(@velvetescape) on “How travel bloggers are changing the media landscape”

• Matt Long from Landlopers href="mailto:(@landlopers">(@landlopers) on “Sponsored blogging&selling advertising”

• Melvin Boecher of Traveldudes href="mailto:(@traveldudes">(@traveldudes) on “Leveraging your social media channels”

• Nellie Huang from Wild Junket href="mailto:(@wildjunket">(@wildjunket) on “Writing that drives traffic”

“The conference will share valuable travel blogging insights with the South African travel blogging community,” said Getaway Editor, Ewart-Smith, “What's most exciting is that this blog conference has attracted international interest. We feel honored to have such high-profile travel bloggers speaking at our event.”

Du Toit-Helmbold commented: “Over the past two years, we have seen significant changes in the way travelers research, buy, and share when it comes to travel. The online world allows for more immediate, visual sharing of travel experiences and the ability to browse destinations widely online is ideal for today’s tech-savvy travelers who want as much choice as possible. User-generated content and reviews have become just as important to travelers now as a review in a Fodor’s guide was five years ago. The digital arena also allows for instant updates so opinions change within days rather than annually, which keeps establishments and service providers on their toes. Travel bloggers are the ambassadors of a new digital age in tourism, but with so much information and choice out there, they may have a challenging time enticing readers. This conference will assist them in sharpening their tools when it comes to writing and presenting user-friendly travel content.”

Tickets are R750 for the general public and R650 for existing Getaway travel blog writers. The cost of the ticket also includes lunch and refreshments during the day.
To book, email href=""> or call Sarah Duff on +27 21 530 3262.

For more information you can visit the website at: .

MEDIA CONTACT: Cape Town Tourism, PR and Communications Manager Skye Grove, Email: , Phone: +27 21 487 6800, Web: ; Rabbit in a Hat Communications, Tammy White, Phone: +27 21 448 9705, +27 73 202 5041, Email:

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