PATA MArt Delegates Overwhelmingly Positive
PATA Director - Events Ms Sheila Leong said she was pleased that efforts to schedule buyer appointments by seller zones had paid off.
“Having spoken to some of our buyer delegates on the show floor, I am very pleased that most buyers were happy with the structure and appreciated our concern for them in this area,” she said.
Ms Leong reaffirmed that, with 4,294 square metres, PTM07 has more than 5% more built-up exhibition space than PTM06 in Hong Kong SAR.
Most delegates acknowledged that the pre-Mart planning and on-site operations were extremely well organised and efficient.
“PATA Travel Mart is very well structured and punctually organised,”
said Paris-based Interface Tourism’s Ms Serena Valle, who accompanied seven French buyers to this year’s Mart.
“The level of exhibitors is extremely high and perfect for reaching European customers. Niche products such as ecotourism and diving in particular, are well suited to the needs of the French,” she said.
“The high number of 5-star and boutique properties with spa facilities is incredibly interesting to both France and Italy where these products are really trendy.”
Orbitz Worldwide’s General Manager Asia Pacific Mr Andrew Cox, a buyer delegate from Sydney who is attending his second PTM, said that the event is an important stop on their worldwide trade show circuit as it complemented Orbitz’ global strategies in supplier negotiations.
“Our targeted appointments have proven highly successful and we have already written much business,” said Mr Cox. He added that further meetings have been organised as a result of the social sessions. “A very well run and organised event.”
President and CEO of Thailand’s Aprime Hotels&Resorts Mr Danai Wansom was another to agree and congratulated PATA on this year’s success, adding that the appointment session and networking programme was very well arranged.
“The show has improved in all areas,” he said. “Excellent!”
Attending his first PTM, Hospitality Marketing Concept’s Senior Vice President Asia Pacific Mr Stuart McAusland said: “PTM offered us a great opportunity to not only meet with our existing clients but also to introduce our products to potential clients.”
In Bali to introduce and raise awareness for Voila Hotel Rewards, their new loyalty programme for independent hotels, he added that attending PTM has given them a better idea on how to work their marketing plan.
Nikko Hotels International’s Assistant Vice President Global Marketing Mr Norihisa Ishida, a regular participant to PTM, found the business sessions very productive.
“While we had already secured pre-scheduled appointments, we also added many walk-in appointments,” he said, adding that their corporate stand was so busy that staff were kept on their feet.
Hotel Nikko Hong Kong’s Assistant Director of Sales Mr Dickson Ho
said: “We have already obtained up to 150 room nights of potential business for our hotels in India and Hong Kong in January 2008.”
Mission statement: “The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA’s private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region."
Founded in 1951, PATA is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide. PATA is a not-for-profit organisation. Find out more at www.PATA.org.
#### Note to editors: Pictures from PATA Travel Mart 2007 will be available online at www.PATA.org/mart2007. For more information contact: PATA Corporate Communications Ms Min Min Wong Tel: +66 (0)2 658-2000 extension 107 Email: minmin@PATA.org PATA Marketing Communications Mr David Gillbanks Tel: +66 (0)2 658-2000 extension 108 Email: david@PATA.org