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Most Silk Road private tourism sector stakeholders do not understand how UNWTO works

Most Silk Road private tourism sector stakeholders do not understand how UNWTO works ( Research was initiated by The Region Initiative (TRI), and data was collected through questionnaires, background interviews, and direct contact with stakeholders of Pakistan, Sri Lanka, Nepal, Tajikistan, Uzbekistan, Kyrgyzstan, Iran, and Armenia, to understand the level of contact of the UN World Tourism Organization (UNWTO) with the private tourism sector in Silk Road countries.

The highest level of privacy and secrecy was followed with commitment to the participants that their input and identity shall not shared with any individual, organiation, or country whatsoever, and only the results shall be shared with industry leaders, experts, and the rivate sector.

Indicators received through the first of three stages of a research initiative show: “The majority of private sector stakeholders of the tourism industry does not have any idea how the UN World Tourism Organization (UNWTO) develops tourism barometers and what the role is of UNWTO to promote tourism in their countries.

“There is lack of interaction with UNWTO with the private sector, and there is a dire need for another international tourism organization that can connect private stakeholders including tour operators; DMOs; and professional associations of stakeholders like guides, experts, teachers, and consultants of the tourism industry.”

The first stage of data collected was based on the following questions:

1. How does UNWTO develop tourism barometers?

2. What has UNWTO done so far for medium and small stakeholders of the industry?

3. Do you have any office of UNWTO in your country like other UN agencies have offices (for example, UNICEF, UNESCO, IUCN, etc.)?

4. What is the role of UNWTO to promote tourism in your country?

5. How many times have you visited the UNWTO website?

It was observed that only senior experts know how UNWTO barometers are developed and used, while the rest of the private sector considers these barometers as having no input from tour operators, DMOs, and other stakeholders.

These results will be shared with students of universities, tour operators, and other stakeholders of the tourism industry, and their observations will base the questions for phase II of this research that will be concluded by September 2012.

For more information about The Region Initiative, go to:


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