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Jouel of Kenwyn House reveals official crown of “Miss Seychelles...another world” beauty pageant

Jouel of Kenwyn House reveals official crown of “Miss Seychelles...another world” beauty pageant ( The official crown of the “Miss Seychelles…another world” beauty pageant 2012 has been revealed by sponsor Jouel of Kenwyn House during a fundraising event it just hosted.

Jouel of Kenwyn House, who is also sponsoring diamond jewelry for the crowned winner, as well as for the first and second princesses, held the fundraising event in support of the theme “Beauty with a Purpose,” which is a fundamental aspect of the Miss World beauty pageant.

Attending the event were the Principal Secretary for Culture, Benjamine Rose, who delivered a short address; the Special Advisor for Culture to the Minister for Tourism and Culture, Raymonde Onezime; organizers of the “Miss Seychelles…another world;” representatives of Jouel of Kenwyn House: members of the Seychelles Tourism Board; representatives of the National Council for Children (NCC); as well as Seychelles Tourism Ambassador Dorothy Furneau and other guests.

Gracing the event with her presence was the former title-holder of Miss Seychelles 1999, Annamary Jorre de St. Jorre, who the 11 contestants had the opportunity to meet.

Welcoming the guests, Marketing Manager of Jouel, Josy Michaud-Payet, said that it was an honor for Jouel to support the “Miss Seychelles…another world” beauty pageant and the theme “Beauty with a Purpose.”

“Kenwyn House is also proud to be presenting the official crown of ‘Miss Seychelles…another world,’” said Mrs. Michaud-Payet.

This is the fourth consecutive time that Kenwyn House is the main sponsor of the crown for the country’s national beauty pageant, explained Mrs. Michaud-Payet.

Beautifully encased in a glass display cabinet, the crown of the pageant was revealed during the welcoming ceremony of the fundraising event, after which attendees of the event and the 11 contestants of the 2012 “Miss Seychelles…another world” could view and take souvenir photos of the crown.

The 11 contestants were able to try on and have their pictures taken wearing a replica of the crown, as well as to learn about the gemstones, which it is embellished with.

As part of the fundraising activity, a small exhibition of photos of the 11 contestants, entitled “Beauty with a Purpose” was launched. The exhibition has been opened for public viewing at Kenwyn House since May 12 and will close on May 19. A donation box has also been placed nearby the exhibited images so that the public can also participate in contributing to the effort of supporting and promoting “Beauty with a Purpose.”

Some photos have been purchased by friends or relatives of the contestants, whereas others shall be sold as a set to be exhibited at a locally-based establishment. Interested parties are encouraged to contact the Events Department of the Seychelles Tourism Board for more information.

All proceeds raised from the event and sale of the photos will go towards the National Council for Children (NCC).

Mrs. Michaud-Payet said that Kenwyn House is proud to be part of this initiative to raise funds for the less fortunate children of Seychelles.

She explained that since its establishment in 2004, Kenwyn House has continuously supported social projects, and the commitment toward the Seychelles autism advocacy project is testimony to the effort and dedication of the company. It is in this same context that Kenwyn House is happy to be associated in this fundraising initiative of the “Miss Seychelles…another world,” she reiterated.

In her address, Ms. Benjamine Rose explained that the “Miss Seychelles…another world” is devoted towards the promotion of “Beauty with a Purpose.”

“This national beauty contest, as per the guidelines of Miss World Limited, is showcasing not only the beauty in the conventional sense of the word, but beauty with a purpose,” said Ms. Rose.

“To this effect, the pageant’s official crown sponsor, Jouel of Kenwyn House, has kindly partnered with the Seychelles Tourism Board to not only sponsor the crown of the Miss Seychelles winner but also made possible tonight’s 11-piece exhibition, entitled ‘Beauty with a Purpose,’” she added.

The event ended on a cultural note, where 10 of the contestants performed the traditional “Moutya” dance, while the other girl joined the musicians in playing the drums.


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