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Log On's Mobile Exhibition Assistant Available at EIBTM 2007

Log On's Mobile Exhibition Assistant Available at EIBTM 2007 (Forimmediaterelease.net) o New technology to improve efficiency and interactivity for all participants at EIBTM 2007

At this year’s EIBTM in November, LOG ON, the winner of last year’s World Wide Technology Watch competition, in partnership with Mission Event Software will enhance participants’ experience by providing a unique service. The winning product, the Mobile Event Assistant – or Mobile Exhibition Assistant for trade shows, will be able to meet visitors and exhibitors needs for event information, communication and interaction through their own mobile phone, PDA or laptop during EIBTM.

The Mobile Exhibition Assistant has been designed based on the research of the actual needs of event participants. Through this service, EIBTM exhibitors and Hosted Buyers can quickly access their personal appointment schedule, search for exhibitors, view the seminar listings, and check the shuttle bus timetable as well as obtain information on transport, travel and hotel information in Barcelona.



Mandy Torrens, Exhibition Director for EIBTM comments: “Our partnership with LOG ON is very exciting as we are now able to offer an enhanced experience to all our exhibitors and visitors thanks to information being available literally at their finger tips. The World Wide Technology Watch competition rewards great technological solutions and when we came across The Mobile Event Assistant we knew it was an innovative idea with very strong potential for the meetings industry and are excited to be able to offer this service for the first time this year.”

Johan Bax, Director of LOG ON, said “After winning the EIBTM WorldWide Technology Watch Award last year we are delighted to be able to introduce our service at EIBTM with our sales agent, Mission Event Software, so all participants can experience its capabilities and benefits. Our vision is that in the next few years mobile technology will play an increasingly important role in improving efficiency and interactivity of meetings worldwide - so we are very proud to be at the forefront of introducing this technology in the meetings industry!”

The Mobile Exhibition Assistant service is available to all exhibitors, hosted buyers and visitors using a mobile phone or PDA connected to the Internet. Service registration will start by e-mail a few weeks before the show, and participants will also have the opportunity to sign up during the show. A Mobile Exhibition Assistant support desk will be available at the LOG ON stand O512.
EIBTM will take place from 27th-29th November 2007, in Barcelona (venue: Fira Gran Via).
Ends

The Mobile Exhibition Assistant is provided to EIBTM by LOG ON in partnership with Mission Event Software.

About LOG ON:
LOG ON is the leading provider of mobile solutions for the international meetings and travel industry. Our products and services have supported meetings and trade fairs of any size all over the world, including Europe, Asia and USA. Please visit www.log-on.nl for further information.

About Mission Event Software:
Since 1994 Mission Event Software has been providing leading software and technologies to organisers of conferences and events, large and small, world-wide.
We provide proven, cutting edge solutions that lead the way in the M.I.C.E Industry (Meeting, Incentive, Conference&Exhibition) including web based event management software, event specific mobile phone services, RFID onsite badges /tracking and networking solutions. Please visit www.mission-eventsoftware.eu for further information.

LOG ON’S MOBILE EXHIBITION ASSISTANT AVAILABLE AT EIBTM 2007 o New technology to improve efficiency and interactivity for all participants at EIBTM 2007 At this year’s EIBTM in November, LOG ON, the winner of last year’s World Wide Technology Watch competition, in partnership with Mission Event Software will enhance participants’ experience by providing a unique service. The winning product, the Mobile Event Assistant – or Mobile Exhibition Assistant for trade shows, will be able to meet visitors and exhibitors needs for event information, communication and interaction through their own mobile phone, PDA or laptop during EIBTM. The Mobile Exhibition Assistant has been designed based on the research of the actual needs of event participants. Through this service, EIBTM exhibitors and Hosted Buyers can quickly access their personal appointment schedule, search for exhibitors, view the seminar listings, and check the shuttle bus timetable as well as obtain information on transport, travel and hotel information in Barcelona. Mandy Torrens, Exhibition Director for EIBTM comments: “Our partnership with LOG ON is very exciting as we are now able to offer an enhanced experience to all our exhibitors and visitors thanks to information being available literally at their finger tips. The World Wide Technology Watch competition rewards great technological solutions and when we came across The Mobile Event Assistant we knew it was an innovative idea with very strong potential for the meetings industry and are excited to be able to offer this service for the first time this year.” Johan Bax, Director of LOG ON, said “After winning the EIBTM WorldWide Technology Watch Award last year we are delighted to be able to introduce our service at EIBTM with our sales agent, Mission Event Software, so all participants can experience its capabilities and benefits. Our vision is that in the next few years mobile technology will play an increasingly important role in improving efficiency and interactivity of meetings worldwide - so we are very proud to be at the forefront of introducing this technology in the meetings industry!” The Mobile Exhibition Assistant service is available to all exhibitors, hosted buyers and visitors using a mobile phone or PDA connected to the Internet. Service registration will start by e-mail a few weeks before the show, and participants will also have the opportunity to sign up during the show. A Mobile Exhibition Assistant support desk will be available at the LOG ON stand O512. EIBTM will take place from 27th-29th November 2007, in Barcelona (venue: Fira Gran Via). Ends The Mobile Exhibition Assistant is provided to EIBTM by LOG ON in partnership with Mission Event Software. About LOG ON: LOG ON is the leading provider of mobile solutions for the international meetings and travel industry. Our products and services have supported meetings and trade fairs of any size all over the world, including Europe, Asia and USA. Please visit www.log-on.nl for further information. About Mission Event Software: Since 1994 Mission Event Software has been providing leading software and technologies to organisers of conferences and events, large and small, world-wide. We provide proven, cutting edge solutions that lead the way in the M.I.C.E Industry (Meeting, Incentive, Conference & Exhibition) including web based event management software, event specific mobile phone services, RFID onsite badges /tracking and networking solutions. Please visit www.mission-eventsoftware.eu for further information. NOTES TO EDITORS 1. EIBTM forms part of the RTE portfolio of Global Meetings and Incentives Events along with AIME (www.aime.com.au), GIBTM (www.gibtm.travel ), CIBTM (www.cibtm.travel) and the ICCA Exhibition in association with the ICCA Congress (www.iccaworld.com). EIBTM (www.eibtm.com) is the annual global meetings and incentive exhibition held in Barcelona, Spain. EIBTM is ABC Audited every year to guarantee that the number of visitors promoted is completely accurate and are unique attendees only. 2. Reed Travel Exhibitions organise 15 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel & Meetings Exhibition (CIBTM), Gulf Incentive Business Travel & Meetings (GIBTM) and Asia Luxury Travel Market (ALTM). 3. For further press information, please visit the Reed Travel Exhibitions’ website on www.reedtravelexhibitions.com 4. Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices. 5. Reed’s portfolio of over 460 events serves 52 industry sectors, including: aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics and travel. 6. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. 7. Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of £4.8 billion (US$ 8.4 billion) (2004). For further information, contact the EIBTM press office: Nina Gardiner or Sandra Boutonnet. Tel: +44 (0) 207 096 2958/53 Email: sandra.boutonnet@cut-coms.co.uk nina.gardiner@cut-coms.co.uk EIBTM Website: www.eibtm.com Reed Travel Exhibitions website: www.reedtravelexhibitions.com To see more testimonials, information and photos please go to www.eibtm.com Jemma Lyon

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