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Lion World Tours and Lucille Sive receive top honors at South African Tourism’s Ubuntu Awards dinner

Lion World Tours and Lucille Sive receive top honors at South African Tourism’s Ubuntu Awards dinner ( TORONTO, Ontario - At one of the tourism industry’s most celebrated occasions, the Ubuntu Awards hosted by South African Tourism, Lion World Tours, the leading tour operator from North America to Southern and East Africa, was honored as Top Producing Tour Operator by South African Tourism for the third year in a row. In addition, Lucille Sive, President of Lion World Tours, was applauded by South African Tourism, receiving their annual Career Achievement Award for her incredible achievements and tireless work for 27 years in promoting South Africa as a leading travel destination. Sive, a champion of the tourism industry, has won numerous awards during her career, including the Mike Ness Award from Travel Corporation, and was named “one of the most powerful women in travel” by Travel Agent Magazine.

The honors were bestowed at the third annual Ubuntu Awards, held at an elegant reception at 620 Loft&Garden in New York City, on April 24, 2012. The reception recognizes the all-important role of trade engagement in the US towards South Africa as a destination. The event was hosted by Ms. Sthu Zungu, President of South African Tourism, North America, with HE Ebrahim Rasool, South African Ambassador to the United States; South Africa's Minister of Tourism, the Hon. Marthinus van Schalkwyk; and South African Tourism Chief Executive Officer, Mr. Thulani Nzima among the dignitaries present. The Master of Ceremonies was Mr. Alex Trebek, TV host of Jeopardy!

Accepting the award, Lion World Tours President Lucille Sive, said: “It's fantastic to see our team's hard work and efforts validated yet again by our partners at South African Tourism. In these increasingly pressurized economic times, we strive to give our clients and visitors to South Africa as many options and price points as possible. It is gratifying to be honored by South African Tourism with the Career Achievement Award for selling a destination that I am passionate about.”

Lion World Tours specializes in group and individual tours to Southern and East Africa, and is a member of Travel Corporation, which also includes Trafalgar Tours, Contiki, and Insight Vacations. In its fifth decade, clients continue to benefit from Lion World Tours’ destination knowledge, expertise, and emphasis on customer service. With their safari specialists all having first-hand knowledge of Africa, Lion World Tours can confidently assist clients in creating an African adventure that fits their specific interests as well as their budget. Affordable luxury and value for money are what keep clients coming back to Lion World Tours.

For more information, visit: .

MEDIA CONTACT: Sara Verk, Lion World Tours, T: 1-416-920-5466, E:

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