EVA Air launches first Hello Kitty jet flying the Taipei-Guam route
Aside from Hello Kitty images on the plane’s exterior, guests will find the famous feline all over the aircraft, from seats and headrests to in-flight meals and flight attendant attire. These special “Hello Kitty Around the World” planes, launched to celebrate EVA Airways’ 20th anniversary, are new generation Hello Kitty aircraft—with special upgrades including better entertainment systems and cabin seats—and are also the last of the newly-launched planes completing EVA’s fleet.
Having just joined the Taipei-Guam flight market in June 2011, EVA’s decision to start the year by dedicating these special aircraft to the Taipei-Guam flight route signals the airline’s further investment and expectations of the market, which has grown approximately 40 percent in the last fiscal year.
“We are so excited to welcome Hello Kitty to Guam,” said Guam Visitors Bureau General Manager Joann Camacho, “Guam truly has something to offer to everybody—human or feline—and we trust she will help us reach our goal of continuing to broaden the Taiwan market by attracting a new demographic.”
Looking forward, EVA Airways has expressed the goal of bringing 30,000 passengers from Taipei to Guam by the end of the 2012 calendar year. With Hello Kitty adding yet another unique element to Guam’s multi-faceted tourism offerings, this goal may not seem so lofty after all.
ABOUT EVA AIRWAYS HELLO KITTY JETS
Following the precedent established with EVA’s two first-generation Hello Kitty Jets, the airline is applying the irrepressible character’s theme to the design of more than 100 in-flight service items. At check-in, passengers on these aircraft are greeted by Hello Kitty boarding passes and baggage stickers. Onboard, they’ll discover Hello Kitty headrest covers, tissue, paper cups, utensils, milk bottles, snacks, hand-washing liquid, hand lotion, meals, and ice cream. Flight attendants wear Hello Kitty aprons and special insignias on their uniforms. And at intervals, EVA will offer a series of limited-edition Hello Kitty duty-free products, enabling fans to acquire collectibles and enjoy happy journeys at the same time.
MEDIA CONTACT: Jessica Peterson, Media Communications Specialist, Marketing Department, Guam Visitors Bureau, 401 Pale San Vitores Road, Tumon, Guam 96913, Phone: (671) 646-5278, Email: firstname.lastname@example.org , Web: www.visitguam.org