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ASTA Announces the Creation of its New Web Site

ASTA Announces the Creation of its New Web Site ( Las Vegas, Sept. 10, 2007 – ASTA announced today the development of its new Web site, with new and improved features. The new site has a planned launch date of mid-November. The new site will look different from the current site and users will have a more personal experience when interacting with the site. Though the content will be the same, where the information is housed and managed will be different. Among the new features are a new buyer’s guide, which will make it easier for Allied members to participate and add information about their company, an electronic postcard service and interactive financial tools that will allow members to benchmark their financial status against others in the industry.

“The goal of the new site is to make it easier for our members to use and find resources. Although we will retain much of the current content, there will be new and rebuilt areas as well as different levels of access to the site depending on your membership. We're confident, thanks to rigorous staff and member testing, that the new site will greatly enhance ASTA members' ability to find and use resources as well as enhance their overall membership satisfaction,” said Cheryl Hudak CTC, ASTA president and CEO.

ASTA has been working up to this goal since January 2007 when select new features were unveiled such as the eLibrary, the Learning Communities and recently, an electronic version of ASTAnetwork. ASTA’s white papers are currently kept in the eLibrary, along with other resources for agency operations, sales, legal and legislative issues, suppliers and technology and GDS. In the Learning Communities, there are a series of message boards under the topics of agency operations/legal, premium networking community, selling travel and technology. These boards allow members to share ideas, ask for collaboration from colleagues and share solutions to every day problems.

ASTA is committed to improving the way consumers, travel agents and suppliers communicate and exchange information. With the creation of the new Web site, ASTA hopes to further communications and become the number one resource for the industry.

The mission of the American Society of Travel Agents (ASTA) is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business.

Kristina Rundquist/Laura Gajewski 703-739-8710

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