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Emireates Promotes New Route to Florida's Travel Industry

Emireates Promotes New Route to Florida's Travel Industry ( DUBAI, U.A.E., 9th September 2007 – Leading up to Emirates' launch of business in Houston, Texas, the airline recently hosted the Florida leg of its travelling roadshow, promoting the airline to the travel industry across America’s south and southeast.

The new non-stop service between Houston and Dubai will start 3rd December, operating three times a week and increasing to a daily service from 1st February 2008.

“We anticipate that the new route will not only promote Dubai and transit markets to America’s south, it will also promote tourism and leisure travel to the southern United States from around the world,” said Nigel Page, Senior Vice President, Commercial Operations, The Americas.

The event was the airline's second roadshow in the United States to support the launch of its Houston service - the first was held in Houston on 29th August and another one is scheduled for Dallas on 28th September.

The travelling roadshow features a multi-media presentation about Dubai and Emirates and a viewing gallery where guests have an opportunity to sit in the Boeing 777-200LR First Class private suite and view a model of the Emirates’ world renowned Al Maha Desert Resort and Spa.

Emirates will operate the technologically-advanced Boeing 777-200LR, the latest addition to its expanding fleet of over 100 wide-bodied aircraft, on the Dubai-Houston route. This aircraft features eight luxurious private suites in First Class, 42 of its latest lie-flat seats in Business and has a generous space for 216 passengers in Economy. The Boeing 777-200LR will also offer shippers up to 12 tonnes of cargo capacity.

Emirates currently employs over 8,000 cabin crew representing more than 100 nationalities. In total Emirates employs over 200 Americans within the entire group of which there are 114 American flight crew.

Houston is Emirates’ second gateway in the United States and one of several new destinations on Emirates’ fast expanding international route network, which currently stands at 93 destinations in 59 countries. By the end of this year, Emirates’ new non-stop services from Dubai will include Venice, Newcastle, Sao Paulo, Toronto and Ahmedabad.

Photo 1: Nearly 1,000 executives from Miami’s travel industry enjoyed an evening of top notch entertainment as Emirates’ roadshow in Florida promoted the airline’s new Houston route scheduled to launch on 3rd December.

Photo 2: Nigel Page, Emirates' Senior Vice President, Commercial Operations, The Americas (left) and Hiran Perera, Emirates Senior Vice President, Cargo Freighters share details of the airline's U.S. expansion plans with Miami-based media during the Florida leg of the Houston roadshow at the Hyatt Miami.

Contact: Sarah Shaughnessy, Emirates Corporate Communications Tel: (+9714) 203 2145, Mob: (+97150) 640.4754; email:; visit

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