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ITE & MICE – a successful presence in IME 2011, Japan

ITE & MICE – a successful presence in IME 2011, Japan ( To promote greater awareness and attract more buyers, trade visitors, and exhibitors from Japan, ITE&MICE exhibited this year in “IME2011 - The 21st International Meeting Expo” held last month in Tokyo.

Besides meeting visitors at the stand where leaflets of ITE&MICE in Japanese were distributed, a presentation, on Hong Kong Outbound and ITE&MICE was also being held at the fair grounds on the first day of IME. Overall, responses were encouraging with over 100 contacts being made in IME.

IME is organized by the Japan Tourism Agency (JTA), Japan Convention&Conference Bureau (JCCB), and Japan National Tourism Organization (JNTO). The last edition drew in 3,021 visitors in 2 days.

In 2011, ITE&MICE made a total of 3 presentations in Japan, respectively, in 2 of her prefectures and in Tokyo at IME.

Japan has been increasing its presence in ITE&MICE in recent years, and the official Japan pavilion under the auspices of JTA and JNTO ranks among the top 3 largest. In anticipation of the good responses, some 25 percent more space has been reserved for the Japan Pavilion in ITE&MICE 2012.

ITE&MICE2012, which is a co-location of the 26th International Travel Expo Hong Kong (ITE) and the 7th MICE Travel Expo (ITE MICE), will be held from June 14 to 17 at halls 1A to 1E in the Hong Kong Convention&Exhibition Center.

Organized by TKS Exhibition Services Ltd., ITE&MICE is supported by the China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Travel Industry Council of Hong Kong (TIC), Macau Government Tourists Office (MGTO), and event industry associations in Hong Kong and Macau. The Official Air, Cathay and Dragonair, are sponsoring the hosted buyer program.

For more info, please visit, the official website for trade. For exhibiting or visiting inquiries, please contact TKS by email href=""> or call (852) 31550600.

MEDIA CONTACT: TKS Exhibition Services Ltd., Room 601, Stanhope House, 734 King’s Road, Quarry Bay, Hong Kong, Tel: (852) 3155 0600, Fax: (852) 3520 1500, Email:

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