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EnCirca launches “one-stop shop” for travel companies to obtain .travel domain names

( New customer-focused solution promises registration for all travel companies

Boston, Massachusetts, USA – April 25, 2007 - EnCirca ( ), the leading .travel Registrar, announced today its new streamlined process for securing .travel domain names. Based on lessons learned from working with the world’s leading travel associations, companies interested in obtaining .travel domain names can now rely on EnCirca to manage the entire process for them.

Interested travel companies are invited to try out the new process for free at

“Our new authentication and registration solution offers substantial improvements versus the existing process for the travel industry. It was designed to provide travel companies with a simple and efficient user experience when securing a .travel domain name,” said Tom Barrett of EnCirca. “Further, our strategic partnerships with the world’s leading travel associations increase the opportunity for travel-related companies and tourism boards to secure their brand names as .travel domain names.”

.travel is the best way for travel and tourism companies to brand themselves on the Internet. Early adopters include the world’s most famous destinations: including and

As industry insiders know, only bona fide travel and tourism companies are eligible for a .travel domain, and the existing authentication and registration process to acquire a .travel domain name can be confusing and inefficient. EnCirca's new processes and strategic partnerships make several improvements to the current system, such as:

 All bona fide travel companies are eligible for authentication even if they are not a member of one of the participating travel associations.

 Single data entry. Interested travel companies only need to provide their contact details once. EnCirca then creates their authentication and accounts automatically.

 A new automated authentication detection tool. Users are alerted when their authentication has been approved so they can register their names as soon as they become eligible - therefore, minimizing the risk of losing their names.

 A new feedback tool. Authenticating organizations have a new tool to request additional documentation and provide feedback to members.

Customized versions of EnCirca’s .travel process, including in multiple languages, are available to all associations authenticating for .travel.

Interested travel companies, tourism boards, and associations can visit to preview the new process.

About EnCirca
As the world’s leading .travel Registrar, thousands of government, non-profit tourism boards, and commercial organizations already trust EnCirca as their official .travel Registrar. EnCirca was formed in 2001 and is accredited by Tralliance and the Internet Corporation of Assigned Names and Numbers (ICANN). For more information, see To contact EnCirca with questions, please visit our “Contact Us” page.

Media Contact:
Kate Kalmakis Moran

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