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IIPT founder accepts invitation to sit on board of TRI

IIPT founder accepts invitation to sit on board of TRI ( The world-acclaimed personality for peace through tourism, Mr. Louis D'Amore, has accepted the request of TRI to be on its board beginning January 1, 2012.

Mr. D'Amore pioneered the introduction of a social and environmental ethic within the travel and tourism industry in the 1970s as part of the world's first study on the future of tourism conducted for the government of Canada (UNEP).

He is the Founder and President of the International Institute for Peace through Tourism (IIPT), and he has been instrumental in promoting the travel and tourism industry as the world's first “Global Peace Industry" since the founding of IIPT in 1986.

IIPT's first Global Conference, “Tourism - A Vital Force for Peace,” held in Vancouver in 1988, was the first introduced concept of sustainable tourism. Following the U.N Conference on Environment and Development (Rio Summit), he developed the world's first Code of Ethics and Guidelines for Sustainable Tourism.

His consulting experience includes working with governments at all levels, as well as private sector organizations in a range of areas including: research, planning, community development, social impact assessment, public participation, cultural/heritage development, and conflict resolution.


The International Institute For Peace Through Tourism (IIPT) is a not-for-profit organization dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and through these initiatives, helping to bring about a peaceful and sustainable world. It is based on a vision of the world's largest industry - travel and tourism - becoming the world's first global peace industry, along with the belief that every traveler is potentially an “Ambassador for Peace.” A primary goal of IIPT is to mobilize the travel and tourism industry as a leading force for poverty reduction.


The Region Initiative (TRI) is a tri-regional umbrella of tourism-related organizations. TRI is functioning as a link between three regions - South Asia, Central Asia, and Eastern Europe. It offers blended tours packages, consultancy, networking of tourism organizations, tourism research opportunities, marketing of small tourism stakeholders, promotion of need of usage of renewable energies, and advocates sustainable tourism and ecotourism. TRI believes that tourism is one of the most effective tools for peace that can be achieved through tourism, and tourism should be considered not only a revenue provider but harmony and peace generator, and, therefore, be supported by United Nations bodies as a peace industry.

PHOTO: Louis D’Amore / Image via

MEDIA CONTACT: Agha Iqrar Haroon, Email:

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