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MSC Cruises Sail into WTM for the First Time

MSC Cruises Sail into WTM for the First Time ( MSC Cruises makes its first port of call at World Travel Market in London this year, intent on making the most of Europe’s cruising boom.

The Italian-owned company is aiming on maximising exposure at ExCeL London with a large stand in the Global Village area between Monday 12 -Thursday 15 November.

MSC’s decision to attend the world’s leading business to business event comes at a crucial time for the independent operator. Currently boasting a fleet of eight ships, the cruise line expects to add two more in 2008 – the 90,000t MSC Poesia at the start of the year, followed by its revolutionary 133,000t MSC Fantasia in November.

A further two vessels will eventually take the fleet to 12 – MSC Serenata in 2009 and the recently announced MSC Magnifica in 2010.

Fiona Jeffery, Managing Director of World Travel Market said: ”Cruising continues to ride a wave of unprecedented passenger growth and so the news that a major cruise operator like MSC Cruises is participating is significant.”

MSC UK Managing Director Claudia Baino said the operator would have senior staff from all of its European offices in attendance at the event in an effort to meet as many trade representatives as possible.

“World Travel Market is a global marketplace so we will have representatives from offices in Germany and Spain, as well as the UK and our Italian HQ,” she explained.
“MSC is going through a massive expansion programme and the trade – especially agents – is vitally important to us.

“The trade is our target for World Travel Market – we want to work with operators who take allocations and agents who can sell our fly-cruises.

“We know we perhaps don’t have the brand awareness of some of the other cruise lines. We offer something very different and that is what we will be there to sell.”

Baino believes MSC is ideally placed to exploit the huge growth in the European cruise market, especially in the UK, because much of its capacity is in the Mediterranean year round.

Figures from the UK cruising trade body the Passenger Shipping Association reveal the total number of Britons taking a cruise jumped 12% last year to 1.2 million, with total numbers expected to rise to 1.3 million in 2007 and 1.5 million in 2008. Of those UK cruisers in 2006, 40% sailed in the Mediterranean.

“Agents know the value of the cruise market and can see that we have the kind of cruises that will definitely sell,” added Baino.

“Unlike other cruise lines, we make every element of the holiday commissionable, so they really can maximise their earnings from each booking. For fly-cruises we have our own charters to Genoa from the UK, so it is very easy for agents to book with us.”

As well as the increase in capacity, MSC will be keen to get over to World Travel Market visitors how its product differs from rivals.

Product innovation will also be on the agenda, with more details about its planned ‘executive suites’ aboard the 2,500-passenger MSC Fantasia and sister ship MSC Serenata expected to be available.

Both vessels will feature 90 ‘premium’ cabins on restricted executive floors, accessed by a dedicated elevator and serviced by a team of professional butlers.
More down to earth will be details of planned UK departures for MSC Armonia between May and August 2008, which will operate a series of 10 - and 11-night sailings from Dover to the Baltics, Norwegian Fjords and North Cape.

31 August 2007 For further media information telephone Jane Larcombe on +44(0)1892 785071 or email WORLD TRAVEL MARKET ONLINE PICTURE LIBRARY High resolution World Travel Market pictures can be accessed speedily and efficiently via the World Travel Market Online Picture Library. This service is free of charge. Log on to • Click on Press & PR on left hand side of screen, and use the quick links to then click to enter online picture library. When prompted, please login by keying in your name and company for our records. • You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. • Click on the thumbnail of your choice to see a larger version of the picture • Click on the download button in the left margin • Save as a jpg. file • Open the file after saving to your system. NOTES TO EDITORS Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices. Reed’s portfolio of over 460 events serves 52 industry sectors, including: aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics and travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier, a FTSE 100 company and world-leading publisher and information provider, with revenues in excess of £4.8 billion (US$ 8.4 billion) (2004). Reed Travel Exhibitions organise 17 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel & Meetings Exhibition (CIBTM), Latin American & Caribbean Incentive & Meetings Exhibition (LACIME), Gulf Incentive Business Travel & Meetings (GIBTM) and Asia Luxury Travel Market (ALTM). For further press information, please visit the Reed Travel Exhibitions’ website on

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