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The entire ITB Asia on your mobile phone – free of charge

The entire ITB Asia on your mobile phone – free of charge ( SINGAPORE – Visitors to this year’s ITB Asia can download a free guide to the show on their mobile phones. The ITB Asia Mobile Guide again offers the entire show at one’s fingertips, including a list of exhibitors, a floor plan, and information on press conferences and sightseeing in Singapore.

The ITB Asia Mobile Guide, provided by GIATA & TOURIAS, will make it easy for ITB Asia visitors to find their way around the Suntec Singapore International Convention and Exhibition Centre.

Every exhibitor entry will have a direct link to the Virtual Market Place. so detailed information about every exhibitor is always at your fingertips.

The ITB Asia Mobile Guide also contains the program of WIT-Web In Travel 2011, the Associations Day program, as well as a list of ITB Asia conferences, events, presentations, and receptions.

At the end of each show day, the ITB Asia Mobile Guide can be used to find the best way around town offering ideas on where to enjoy Singapore’s nightlife. Restaurants and bars can be accessed along with tourist information, plus details about key attractions in the city. This clever system can be easily downloaded onto many commonly available mobile phones at

The ITB Asia Mobile Guide will also be available as an Internet-based version to display additional features such as detailed hall plans, shortly before the show commences at .

The technology is based on a system used by TOURIAS tips&deals, a travel guide for mobile phones. The system was developed by the Germany-based provider of tourism services, Campagnon Media, and GIATA, a leading content provider for the tourism sector.

ITB Asia is a unique international platform that unites the travel and tourism industry to exchange valuable insights and business leads; attracting 6,605 attendees and 720 exhibitors from over 60 countries in 2010. ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organized by the Singapore Tourism Board to be held in Singapore in October 2011.

MEDIA CONTACTS: Messe Berlin, Michael T. Hofer, Spokesman, Director Press & Public Relations for the Messe Berlin group of companies; ITB Asia and ITB Berlin, Astrid Ehring, Press Officer, Messedamm 22, D-14055 Berlin, Phone: +4930 3038-2275, Fax: +4930 3038-2141, Email: , Web: ; ITB Asia PR Contact for the Asian Region, Soon Lishan/Brenda Yeo, ICON International Communications, Phone: (+65) 6220 2623, Emails: , , Web:

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