Expanded WTM Technology and Online Travel program revealed
The TOT program takes place throughout Tuesday, November 8, in the Platinum Suite 1 for the first time. The program profile has been increased by its move to the Platinum Suites, reflecting the 40% increase in the TOT region on the exhibition floor for WTM 2011.
The sessions – which are hosted by travel technology consultancy Genesys Senior Partner Paul Richer - will now be able to accommodate 250 people compared to previous years where the maximum number was 180.
Google Head of Travel Nate Bucholz and Yahoo! UK & Ireland Account Manager Jon Myers will kick off the program in the Search Engine Update session at 11:00 am. They are joined by Stickyeyes Sales Director Paul Hill.
The Content Counts session, which outlines what content should be on a travel website, includes the opinions of 3rd Planet CEO Terence Mak and Frommer’s Unlimited EMEA Director Giles Longhurst. It is followed at 2:00 pm by Making the most of Social Media, including TrustYou CEO and Co-founder Ben Jost, PR company Four BGB’s Debbie Hindle, and a representative from TripAdvisor.
Lastminute.com Head of Mobile David Slocombe and BA Technical Innovations Manager Chris Carmichael are taking part in the Mobile Development seminar at 3:30 pm alongside Foutune Cookie Media Managing Director Justin Cooke.
The day is rounded off by Richer’s Online Essentials session at 5:00 pm, which will look at how to monetize social media and mobile platforms.
World Travel Market Exhibition Director Simon Press said: “The Technology and Online Travel seminar program has always been one [of] the most popular, with many sessions standing room only.
“Furthermore, there is a full program of content in the Technology Presentation Theatre on the exhibition floor.
“This year’s program is as strong as ever with many high-profile speakers taking part. We anticipate the program will be even more popular this year with a 40% increase in floor space for the TOT region."
MEDIA CONTACT: Nicole Collett, Press and PR Executive
World Travel Market, Tel: +44 (0) 20 8910 7836, Fax: +44 (0) 20 8334 0624, Web: www.wtmlondon.com